So the buzz these days is that Crispin Porter + Bogusky is getting Jerry Seinfeld (to the tune of $10 million) to star in the upcoming ad campaign for Microsoft Vista alongside Bill Gates.
There is a lot of skepticism, like MS ...READ»
While Thursday style is often ridiculous, we can't help but agree with today's (much-talked about) assessment that Obama's casual look leaves much to be desired. Exhibit A: above. The Times says his look recalls Jerry Seinfeld. ...READ»
New York — Talk about asymmetric innovation, today the big story was Microsoft hiring comedian Jerry Seinfeld for $10 million to help rebuild its stodgy image in what the Wall Street Journal called its “Battle to Beat Apple.” ...READ»
CEO DAD'S TUESDAY TIRADE
As a comic strip character, I have few opportunities to really bust out. I can remember a particularly wild party with the folks from “Get Fuzzy,” and back in the day there was what is still known only ...READ»
Executive recruiter and frustrated stand-up comic Tom Stern has found a new outlet for his humor--and a way to exorcise his demons. He's determined to make CEO Dad, a cartoon based on his memories of his own father, the next Dilbert.READ»
A lot has been said about Microsoft's advertising over the past year, both good and bad. But a new batch of ads for Internet Explorer 8 has elicited a response unvoiced up to this point: Blechh! The ads, created by agency Bradley ...READ»
If you haven't seen it already, Microsoft [NASDAQ:MSFT] has commissioned a new advertisement featuring Bill Gates and Jerry Seinfeld, in an attempt to salvage public opinion of its new OS, Vista. Curiously, the ad doesn't make ...READ»
Comedian Jerry Seinfeld often tells a joke about how showing loyalty to just one sports team is difficult to justify. “Because the players are always changing and the team can move to another city, you're actually rooting for the ...READ»
Charles Darwin wrote the book on natural selection: Survival of the fittest is about adaptability to a changing environment and new competitive realities. That's just what companies face today.READ»
People take their favorite ads seriously--witness the huge response to Inc.com’s list last week of the “The 10 Best Slogans of All Time,” which popped up Wednesday on Digg.com and promptly touched off a groundswell of impassioned debate. From Tony the Tiger to milk moustaches, many PR campaigns have left a lasting impression on people. Here are some of the best nominations from Digg.com users.READ»
"I'm a brand. I'm a generality." might have been the subtext for the most well known and talked about campaign of the '90s. Yet, as one looked at one of the great branding battles of the last decade, there were three takeaway lessons that we learned.READ»
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Olli-Pekka Kallasvuo
Nokia CEO
Nokia's N-Gage cell phone cum gaming device flopped when it was released in 2003. But failure didn't shake Nokia 's belief that it could ...READ»
First Adland fell in love with the Internet, and then the Internet crashed. Now both marketing and advertising have discovered the next big thing: ideas!READ»
Susan Whiting
President and CEO, Nielsen Media Research
Nielsen is arguably as famous a name in the history of television as Mary Tyler Moore or Jerry Seinfeld. Now, as traditional programming is being shattered by the rise ...READ»
As the main character in a comic strip, I, Frank Pitt, serve to illustrate the challenges and foibles encountered each day by a busy, hard-working, well-meaning corporate executive. But even I, overachiever that I am, was ...READ»
