Comedian Jerry Seinfeld often tells a joke about how showing loyalty to just one sports team is difficult to justify. “Because the players are always changing and the team can move to another city, you're actually rooting for the ...READ»
So far all this NBC mishegas has cost the network and its affiliates plenty of dough, not to mention programming credibility, viewer goodwill and general pop culture coolness. Some estimates have pegged Jay Leno's move to 10 p.m. as ...READ»
"I'm a brand. I'm a generality." might have been the subtext for the most well known and talked about campaign of the '90s. Yet, as one looked at one of the great branding battles of the last decade, there were three takeaway lessons that we learned.READ»
A lot has been said about Microsoft's advertising over the past year, both good and bad. But a new batch of ads for Internet Explorer 8 has elicited a response unvoiced up to this point: Blechh! The ads, created by agency Bradley ...READ»
While Thursday style is often ridiculous, we can't help but agree with today's (much-talked about) assessment that Obama's casual look leaves much to be desired. Exhibit A: above. The Times says his look recalls Jerry Seinfeld. ...READ»
Apple and its ad agency TBWA/Chiat Day are finally bringing the John Hodgman-Alex Bogusky smackdown full circle. As I chronicled in Fast Company's June cover story "Can Alex Bogusky Help Microsoft Beat Apple?", for nearly ...READ»
People take their favorite ads seriously--witness the huge response to Inc.com’s list last week of the “The 10 Best Slogans of All Time,” which popped up Wednesday on Digg.com and promptly touched off a groundswell of impassioned debate. From Tony the Tiger to milk moustaches, many PR campaigns have left a lasting impression on people. Here are some of the best nominations from Digg.com users.READ»
If you haven't seen it already, Microsoft [NASDAQ:MSFT] has commissioned a new advertisement featuring Bill Gates and Jerry Seinfeld, in an attempt to salvage public opinion of its new OS, Vista. Curiously, the ad doesn't make ...READ»
New York — Talk about asymmetric innovation, today the big story was Microsoft hiring comedian Jerry Seinfeld for $10 million to help rebuild its stodgy image in what the Wall Street Journal called its “Battle to Beat Apple.” ...READ»
So the buzz these days is that Crispin Porter + Bogusky is getting Jerry Seinfeld (to the tune of $10 million) to star in the upcoming ad campaign for Microsoft Vista alongside Bill Gates.
There is a lot of skepticism, like MS ...READ»
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Olli-Pekka Kallasvuo
Nokia CEO
Nokia's N-Gage cell phone cum gaming device flopped when it was released in 2003. But failure didn't shake Nokia 's belief that it could ...READ»
Susan Whiting
President and CEO, Nielsen Media Research
Nielsen is arguably as famous a name in the history of television as Mary Tyler Moore or Jerry Seinfeld. Now, as traditional programming is being shattered by the rise ...READ»
Traditional advertising is in deep trouble. Now Yahoo is reinventing the game thanks to ad boss Wenda Millard. And her cooperative approach is winning over Madison Avenue.READ»
Brands are less and less about what we buy, and more and more about who we are. That means your cola can't just taste good. It has to feel good, too.READ»
Executive recruiter and frustrated stand-up comic Tom Stern has found a new outlet for his humor--and a way to exorcise his demons. He's determined to make CEO Dad, a cartoon based on his memories of his own father, the next Dilbert.READ»
