The always-slippery topic of branding becomes more so on the Web, where "brand" bloggers typically spill the most ink on, well, blogging. We found three that offer on-target insights.READ»
In her blog What's Your Brand Mantra?, Jennifer Rice comments on the Ad:Tech presentation given by Samsung Electronics' Peter Weedvald. She criticizes the company's approach to targeting its customers based on where they are -- home, ...READ»
Jennifer Rice adds her own take on the recent FC Now discussion about brand turnarounds. To whit, leaders need to:
Listen to customers and understand what they want.
Determine how your customer experience measures up to what they ...READ»
The author of the blog What's Your Brand Mantra responds to Mike Smock and Curt Sahakian's Guru Red Manifesto, challenging one of their points.
Taking on the idea that the customer is not your friend -- and that it's not always ...READ»
In her blog What's Your Brand Mantra?, Jennifer Rice cites a quote from Peter Drucker that suggests that the goal of a company is to create customers. Rice goes on to question that approach and contends that the goal of a business ...READ»
