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Topic: Jennifer Aaker

  

When Good Brands Do Bad

So many readers were angered by Bill Breen's remarks on the Presidential election yesterday that it brought to mind some new research from the Stanford School of Business. The new study, "When Good Brands Do Bad," explores what ...READ»

amazon basics

Amazon Basics: Branding Advice for Jeff Bezos from 11 Marketing Experts

Memo To: Jeff Bezos, Founder and CEO of Amazon.comMemo From: Fast Company Marketing Roundtable AdvisorsRE: Amazon Basics brandingThis past weekend, Fast Company convened a virtual roundtable of marketing strategists and brand ...READ»