So many readers were angered by Bill Breen's remarks on the Presidential election yesterday that it brought to mind some new research from the Stanford School of Business. The new study, "When Good Brands Do Bad," explores what ...READ»
In an excerpt from their book "The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change," authors Jennifer Aaker and Andy Smith consider how Facebook's charitable contests and activism groups may be doing more harm than good.READ»
The strongest brands in America, according to a new study, are not American. They are German and Japanese luxury car brands: BMW; Mercedes; and Lexus. But the U.S. brand with the greatest "social currency" is one that has existed a ...READ»
Memo To: Jeff Bezos, Founder and CEO of Amazon.comMemo From: Fast Company Marketing Roundtable AdvisorsRE: Amazon Basics brandingThis past weekend, Fast Company convened a virtual roundtable of marketing strategists and brand ...READ»
