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Topic: Jeff Hicks

  
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Alex Bogusky Tells Fast Company He's Never Going Back to Advertising: Meet the New Gang at Crispin Porter

Alex Bogusky tells us he's done with advertising for good. The big question for Crispin now is how well its 1,000 employees will do now that their old leader--a solo pop superstar--has been replaced by a big band. Let's meet the members of that band.READ»

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Lemon Head: A Q&A With CP+B's New Director of Design Kevin Grady

While working as a creative director at Arnold Worldwide in Boston, Kevin Grady landed a choice account as the original design director on the Truth anti-smoking campaign, propelling him to fame. His "Singing Cowboy" ...READ»

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Career Advice from Jeff Hicks and Alex Bogusky, Crispin Porter + Bogusky

Jeff Hicks has been in advertising for over twenty years. He became CEO of Crispin Porter + Bogusky in 2004. Alex Bogusky joined Crispin Porter in 1987. He became a partner at Crispin Porter + Bogusky in 1996, and then Co-Chairman in February 2008.READ»

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Can Alex Bogusky Help Microsoft Beat Apple?

Alex Bogusky built the country's slickest ad shop using Apple products. His next challenge: Persuade people like him to buy Microsoft's stuff.READ»

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Ruling The Roost

Like just about everything Crispin Porter + Bogusky does, the Subservient Chicken ad campaign is risky and extreme. It's also very, very smart.READ»

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How About This Beer Label: " I'm in Advertising!"

Upstart agency Crispin Porter + Bogusky is turning advertising on its head, from business class to beer bottles.READ»

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Marketing on $0 a Day

Money's scarce, but results still matter. Here's how to get your message out.READ»