By Marcia Ming
One of the key mistakes small businesses make when creating an online presence is trying to do it all themselves, says Jeff Fisher, a graphic designer with 30 years experience, and author of two books on graphic ...READ»
by Jeff Fisher, Engineer of Creative Identity, Jeff Fisher LogoMotives
Not long ago a potential identity design client requested information about the estimated cost of creating a logo to represent a new start-up business. The ...READ»
by Jeff Fisher, Engineer of Creative Identity, Jeff Fisher LogoMotives
When initiating the task of establishing a new public persona, most businesses find themselves wandering (or stumbling) into foreign territory. The ...READ»
Identity Crisis: 50 Redesigns That Transformed Stale Identities Into Successful Brands, the new book from Jeff Fisher, the Engineer of Creative Identity for the Portland-based design firm Jeff Fisher LogoMotives, has been released by ...READ»
by Jeff Fisher, Engineer of Creative Identity, Jeff Fisher LogoMotives
It may bark like a dog and look like a dog but, is it really always a dog?
A similar query may arise with many “design contests,” especially those ...READ»
