by Jeff Fisher, Engineer of Creative Identity, Jeff Fisher LogoMotives
When initiating the task of establishing a new public persona, most businesses find themselves wandering (or stumbling) into foreign territory. The ...READ»
by Jeff Fisher, Engineer of Creative Identity, Jeff Fisher LogoMotives
Not long ago a potential identity design client requested information about the estimated cost of creating a logo to represent a new start-up business. The ...READ»
Identity Crisis: 50 Redesigns That Transformed Stale Identities Into Successful Brands, the new book from Jeff Fisher, the Engineer of Creative Identity for the Portland-based design firm Jeff Fisher LogoMotives, has been released by ...READ»
By Marcia Ming
One of the key mistakes small businesses make when creating an online presence is trying to do it all themselves, says Jeff Fisher, a graphic designer with 30 years experience, and author of two books on graphic ...READ»
by Jeff Fisher, Engineer of Creative Identity, Jeff Fisher LogoMotives
It may bark like a dog and look like a dog but, is it really always a dog?
A similar query may arise with many “design contests,” especially those ...READ»
