Last fall, Jim Stengel, arguably the most powerful person in marketing, left his post as P&G's Global Marketing Officer with no trace of where he'd be heading to next. Today, Stengel revealed to Fast Company that he's now ...READ»
According to Advertising Age, Presidential nominee John McCain is coming in paltry fifth place. Fifth, that is, for the ad trade's annual "Marketer of the Year" award for 2008 (although with McCain's schizophrenic branding ...READ»
Lovemarks tells us that consumer sentiment for brands can finally be measured. Great news, but why are metrics still considered such a holy grail in marketing?
The Lovemark approach joins a long list of ways to measure marketing ...READ»
Ed Keller is CEO of NOP World Consumer and co-author of The Influentials. His after-lunch session, delivered to an almost-packed room, explored the demographics and psychographics of influential Americans, as well as what marketers ...READ»
