Topic: James Franco

James Franco's "General Hospital" Character Heads to MOCA; Jeffrey Deitch Co-Stars

Yes, it's happening. James Franco's angsty, arty General Hospital character is getting a show at MOCA. And new museum director Jeffrey Deitch will star in the episode, of course.READ»

Dear Jeffrey Deitch: Free Ideas for Your New Museum

The New York gallerist is bringing his knack for spectacle to Los Angeles. To welcome him to town, we asked a dozen experts what Deitch-produced events they'd most like to see at MOCA.READ»

MOCA Names Jeffrey Deitch as New Director [UPDATED]

The once-troubled Los Angeles institution rocks the art world with a radical new model for museum leadership and a high-profile new leader.READ»

Gucci taps major talent for new ad campaigns

We can't say that we've tried Gucci by Gucci, the new fragrance by the Italian fashion mainstay.  But, this much we can say: Gucci has produced two stellar ads for its fragrance campaigns.  For the first ad, Frida Giannini tapped ...READ»

MTV Plants Its Flag in the Digital World

The network famously missed its chance to buy MySpace. Lesson learned. Now its president, Van Toffler, is investing in dozens of digital media projects. Its 2006 acquisition of Harmonix Music Systems, the maker of the video game Rock Band, could soon develop into a billion-dollar business. And more digital developments seem to surface almost daily, including the launch earlier in the week of MTVmusic.com, MTV's first serious attempt at a full-fledged music-video site; and today's announcement of a deal that will bring the Beatles' music to the Rock Band format.READ»

• MTV’s New Digital Forays
• The Beatles Join MTV’s Digital Empire
• MTV Finally Returns to the Music Video Business