Today in MarketingProfs, Jackie Huba and Ben McConnell address customer feedback -- and the fear that many leaders face while seeking and considering input and ideas from customers. To help combat that fear, the authors recommend 10 ...READ»
FC Now reader Jackie Huba offers some useful statistics that relate to Alison's entry.
Customers who experience a problem with a potential loss of under $5.00:
37 percent who did not contact the company said they would continue to ...READ»
Ben McConnell and Jackie Huba, co-authors of Creating Customer Evangelists (Dearborn, 2002), also co-author a Weblog entitled Church of the Customer. The relatively frequently updated site (relative to FC Now, anyway) features ...READ»
Ben McConnell and Jackie Huba's most recent MarketingProfs article, "Market Like a Rock Star," considers the opportunities and possibilities offered by taking your show on the road -- hitting the pavement to meet with clients, ...READ»
Jackie Huba and Ben McConnell, proprietors of the Church of the Customer and authors of Creating Customer Evangelists, have just released a new e-book!
Testify! is a 50-page e-book that shares stories about how remarkable ...READ»
I've held off on commenting on Seth Godin's most recent project until it's live -- and it's a live wire! -- but I think its debut two days ago is worth noting -- especially given Keith's guest hosting this week and our discussions ...READ»
I recently sat through a 1 hour family musical co-written by one of my customers, Karl Greenburg. It was a low-budget NY Fringe Festival production called Angela's Flying Bed.
Now what was I, a single income no kidder with an ...READ»
While compiling a list of my favorite all-time business books for a fellow FC Now poster, I thought about which marketing books published in 2003 I felt were the best reads. In typical Best-of-the-Year fashion, I present to you my ...READ»
Starting tomorrow, Fast Company will hold the inaugural FC Now Blog Jam. FC Now turned 1 year old early this month, and to celebrate, we've invited friends and readers of Fast Company -- as well as FC Now readers -- to join as ...READ»
[youtube XzukIdQHTys]The final sermon: a non-sectarian evangelist puts people before the product, stories before the sell ... together, we might just make it to heaven.Last Friday was my last day as the 24/7, card-carrying Customer ...READ»
As you may recall, FC Now turns 1 year old in early August. To celebrate, we've invited friends and readers of Fast Company -- as well as FC Now readers -- to join as contributors during the inaugural FC Now Blog Jam on Aug. ...READ»
An FC Now entry in August has catalyzed some surprising interaction between FC Now readers and TiVo executives. Writes FC Now reader Jackie Huba:
We are longtime TiVo customers and fans, and we believe TiVo hasn't "tipped" because ...READ»
Why do companies continue to spend so much money on signing up new customers and pay little to no attention to acquired customers? Existing customers want long term relationships and attention, yet companies insist on focusing their ...READ»
Why do companies continue to spend so much money on signing up new customers and pay little to no attention to acquired customers? Existing customers want long term relationships and attention, yet companies insist on focusing their ...READ»
Why do companies continue to spend so much money on signing up new customers and pay little to no attention to acquired customers? Existing customers want long term relationships and attention, yet companies insist on focusing their ...READ»
"Patronize your local, even if it's a little more expensive. Otherwise, one day, it won't be there."
My mother's words, which I've adhered to for years, even when relatively skint.
But do you "support ...READ»
Hello FC Now followers - this week is going to be fun.
Interesting story that got us here in the first place. It all started with Alison Overholt's post regarding a poor customer service experience she had with Starbucks. She used ...READ»
