How about asking a native artist from the host nation to design your uniforms? That's what the Dutch did, and they deserve the gold medal in design.READ»
The best design is verbally indescribable. You quite literally have to see it, touch it and feel it, in order to appreciate or even understand it. No amount of words can sell a great design idea.READ»
Designers thrive on the information available to us through this newly heightened era of connectivity. But we need inspiration to truly reach our creative potential. We need to get out of the office.READ»
The brands that have been designed in the best possible ways have their own proprietary language that tells their story, sets them apart from all the brands they compete with, and connects them in a very meaningful way to their audience.READ»
Ding dong, the splat is dead. Starting this fall, all things Nickelodeon--that's Nick at Nite, Nicktoons, Nick Jr. (formerly Noggin), and TeenNick (formerly the N)--will switch to lower-case, balloon-type logos, marking the cabler's ...READ»
There’s been an understandable increase in companies of all shapes and sizes changing their go-to-market strategies in the hopes of surviving the current economic environment while setting themselves up for success when times get ...READ»
In a simpler time, design wasn't harsher than a mixed-martial arts event. In the olden days, say three years ago, companies would order their new logos and new-and-improved packaging from their design fortresses on high, and the ...READ»
This year marks the 100th anniversary of the hamburger, depending on whom you believe. An invention that mirrored a major shift in human behavior, the humble burger has come to symbolize our preference for a faster retail ...READ»
If screens seem to be popping up everywhere, that's because they are. In a DVR world, advertisers are reaching outside the home for today's most desirable audience: a captive one. Anywhere people might be waiting equals an opportunity to air short-form content and advertising. Tune in to the forefront of "advertainment." READ»
I've just been chewed over by my well-meaning NY host.
He: I can't believe you posted that negative critique of your book on your blog. What if someone reads it and agrees with him?
Me: Well, I guess they'll agree with ...READ»
