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Topic: J. Walter Thompson Company

  
JWToffice
INTERIOR DESIGN   |  Comment

JWT's Offices: Designed for Telling Tales (and BS-ing with Friends)

BY Cliff Kuang
Relevancy Score: 84
Tue Aug 11, 2009 at 10:51 AM

Behind the scenes at the recently completed New York headquarters of the agency formerly known as J. Walter Thompson.READ»

Kenan Samms
ENTREPRENEURSHIP   |  Comment

Discriminated Against? Go Out and Do it Yourself

BY Francine Hardaway
Relevancy Score: 75
Sat Jul 19, 2008 at 9:08 AM

My first job right out of college was at J Walter Thompson Company in New York. I had an Ivy League degree and I was hired as...a typist. I spent the day putting carbon paper in documents, throwing them out and starting them ...READ»

INNOVATION   |  15 comments

Rehab: An Advertising Love Story

BY Danielle Sacks
Relevancy Score: 58
Wed Dec 19, 2007 at 8:10 AM

With a body as old as J. Walter Thompson's, sometimes it pays to have a little work done.READ»

INNOVATION   |  Comment

Whatever Happened to Globalization?

BY William C. Taylor
Relevancy Score: 39
Wed Dec 19, 2007 at 12:05 AM

One of the world's most powerful advertising executives, Martin Sorrell, offers a provocative set of ideas about doing business around the world. His biggest worry: "It's all too easy to get out of touch with what's really going on."READ»

INNOVATION   |  Comment

Fast Talk: China Rising

BY Jena McGregor
Relevancy Score: 38
Wed Dec 19, 2007 at 7:50 AM

We talked to five of the best and brightest recent Chinese MBA grads -- whose careers will be followed in a 20-year study by Katzenbach Partners -- about China's future and their own hopes and dreams.READ»

INNOVATION   |  Comment

Every Move You Make

BY Linda Tischler
Relevancy Score: 35
Wed Dec 19, 2007 at 12:49 AM

Calling Margaret Mead: Ad agencies are hiring anthropologists and ethnographers to study and film consumers in their natural environments to see what they really eat, drink, and buy. Hey, check out that grooming and bonding behavior!READ»

MARKETING   |  1 comment

The Coming Age Wave

BY Linda Tischler
Relevancy Score: 34
Wed Nov 17, 2004 at 2:19 PM

Are marketers finally getting wise to the purchasing power of the over-40 consumer? If the crowd gathered for the "Mature Market Summit" at the Roosevelt Hotel this week was any indication, it seems something has subtly shifted in ...READ»

LEISURE   |  1 comment

Between the Lines

BY Fast Company Staff
Relevancy Score: 31
Wed Dec 19, 2007 at 8:10 AM

The stories behind this issue's stories.READ»

LEISURE   |  Comment

Feedback

BY Fast Company Staff
Relevancy Score: 26
Wed Dec 19, 2007 at 8:13 AM

Letters. Updates. Advice.READ»

INNOVATION   |  3 comments

Rethinking Big on Madison Avenue

BY Greg Farrell
Relevancy Score: 22
Tue Dec 18, 2007 at 5:35 PM

"I'm on the verge of being fired everyday," says Peter Kim. "If I'm not. I'm not doing my job. If I cease to push the envelope, I've failed."READ»

CREATIVITY AND INNOVATION   |  Comment

Your Ad Here

BY Scott Kirsner
Relevancy Score: 22
Wed Dec 19, 2007 at 12:00 AM

The Miami Ad School creates the future stars of the advertising business. It's also inventing new ways to teach and learn that are relevant to rising stars in any business.READ»

LEADERSHIP MENTORING   |  Comment

Masters of Disaster

BY Regina Fazio Maruca
Relevancy Score: 18
Wed Dec 19, 2007 at 12:26 AM

We asked eight turnaround experts, from professors to investors to managers, who have brought companies back from the brink, to give us their recipe for rescue. Here's the 411 on the 911.READ»

DESIGN IN BUSINESS   |  9 comments

The Builder

BY Aric Chen
Relevancy Score: 14
Wed Dec 19, 2007 at 8:14 AM

The man behind the new "Googleplex" and a long list of eye-popping interiors. READ»

INNOVATION   |  Comment

Where The Bucks Are

BY Linda Tischler
Relevancy Score: 13
Wed Dec 19, 2007 at 12:46 AM

Youth-obsessed Madison Avenue is missing the biggest, richest market of the future. Boomer women have money to spend and make most purchasing decisions. Plus, they live 15 years longer than their husbands. So why aren't advertisers paying them any attention?READ»

CUSTOMER SERVICE   |  2 comments

Cuckoo for Customers

BY Alison Overholt
Relevancy Score: 13
Wed Dec 19, 2007 at 12:49 AM

Here's one high-tech company where dedication to customers borders on the loony.READ»

INNOVATION   |  Comment

Commercial Success

BY Alan Deutschman
Relevancy Score: 11
Wed Dec 19, 2007 at 7:50 AM

Traditional advertising is in deep trouble. Now Yahoo is reinventing the game thanks to ad boss Wenda Millard. And her cooperative approach is winning over Madison Avenue.READ»

   |  Comment

Strategy

BY John Ellis
Relevancy Score: 11
Wed Dec 19, 2007 at 12:37 AM

What is it about Netflix? This past summer, I was standing around at a stereotypical New York loft party, angling to attack the cheese tray, when this woman starts talking about Netflix. She wouldn't let me get to the Brie until I ...READ»

ORGANIZATIONAL CHANGE   |  Comment

Change Agent - John Dooner

BY Fara Warner
Relevancy Score: 10
Wed Dec 19, 2007 at 12:32 AM

There are few moments as disheartening in business as the day that your most important customer decides to start doing business with someone else. Ad man John Dooner turned just such a moment into a source of change and renewal for his giant agency.READ»

ENVIRONMENTAL ACTIVISM   |  Comment

'We Recycle Your Air.'

BY Ian Wylie
Relevancy Score: 10
Wed Dec 19, 2007 at 12:19 AM

Social entrepreneur Dan Morrell is targeting a massive and complex environmental problem: global warming. But his solution is deceptively simple: The way to save the planet is one tree at a time.READ»

LEADERSHIP MENTORING   |  Comment

Next Stop - The 21st Century

BY Lucy McCauley
Relevancy Score: 8
Wed Dec 19, 2007 at 12:04 AM

Unit of Twenty-OneREAD»