RSS
Password?  |  Sign Up

  • Technology
  • Design
  • Ethonomics
  • Leadership
Magazine Community Jobs

Topic: Innovative Marketing Conference

  
MARKETING BLOGJAM   |  Comment

Co-creation in Action


Relevancy Score: 100
Fri Jun 9, 2006 at 12:03 PM

Our current panel on consumer generated content at the 2006 Innovative Marketing Conference is really hitting home the message of co-creation from yesterday’s discussion. The first two panelists Chris Tolles from Topix.net and John ...READ»

MARKETING BLOGJAM   |  1 comment

What Happens When Consumers Control Content?


Relevancy Score: 97
Fri Jun 9, 2006 at 12:45 PM

Notes from a panel on user-generated content at at the 2006 Innovative Marketing Conference: John Hiler, CEO of Xanga.net -- When you turn something [a site] over to the community they may start doing something they consider to be ...READ»

MARKETING BLOGJAM   |  Comment

Yet More from Larry Weber - Contributing to Communities


Relevancy Score: 92
Fri Jun 9, 2006 at 3:48 PM

Lots of great tidbits already online about Larry Weber's talk at the Innovative Marketing Conference today. Clearly Larry struck a nerve with his rap about out with the old, in with the new. To me, one of the most important bits ...READ»

MARKETING BLOGJAM   |  Comment

David Sutherland Interview: The Role of Marketing in the Innovation Process


Relevancy Score: 91
Fri Jun 9, 2006 at 12:24 PM

From the CMO Summit at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School's Center on Global Brand Leadership: David Sutherland, PhD, Founder and Managing Director USA of Launch ...READ»

   |  Comment

More on the Opportunities and Threats of User-Generated Content Sites and Communities


Relevancy Score: 91
Fri Jun 9, 2006 at 12:55 PM

Also worth reporting: at the 2006 Innovative Marketing Conference, speaker John Hiler mentioned that Xanga recently rolled out a self-rating system that allows bloggers to rate their content in a scheme similar to movies, i.e. PG, R, ...READ»

MARKETING BLOGJAM   |  Comment

Johnnie Moore & John Winsor Interview: Co-creation Is About Passion


Relevancy Score: 91
Fri Jun 9, 2006 at 1:38 PM

From the CMO Summit at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School's Center on Global Brand Leadership. Johnnie Moore of johnniemoore.com and John Winsor, Founder and CEO of ...READ»

MARKETING BLOGJAM   |  Comment

Deepak Advani Interview: Driving Lenovo Awareness


Relevancy Score: 91
Fri Jun 9, 2006 at 2:35 PM

From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School's Center on Global Brand Leadership. Opening keynote speaker Deepak Advani, Senior Vice President and ...READ»

MARKETING BLOGJAM   |  Comment

Dianne Hessan Interview: The Power of Communities


Relevancy Score: 91
Fri Jun 9, 2006 at 3:47 PM

From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School's Center on Global Brand Leadership. Dianne Hessan, President and CEO of Communispace Corporation, ...READ»

MARKETING BLOGJAM   |  Comment

Max Lenderman Interview: Delivering Brand Promise and Consumer Empowerment


Relevancy Score: 91
Fri Jun 9, 2006 at 7:28 PM

From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School's Center on Global Brand Leadership. Max Lenderman, Creative Director at GMR Marketing LLC, talks ...READ»

MARKETING BLOGJAM   |  Comment

Larry Weber Interview: Getting PR's Act Together


Relevancy Score: 91
Fri Jun 9, 2006 at 7:47 PM

From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School's Center on Global Brand Leadership. Larry Weber, Chairman of W2 Group, talks about influencing ...READ»

MARKETING BLOGJAM   |  Comment

Building Trust with Customers


Relevancy Score: 90
Fri Jun 9, 2006 at 11:37 AM

From a panel discussion on new marketing techniques (search, buzz, mobile, etc.) at the 2006 Innovative Marketing Conference: People are going to get upset about tricks...how you create the trust will be a big deal. It's not about ...READ»

MARKETING BLOGJAM   |  Comment

Putting Innovation into Marketing


Relevancy Score: 87
Fri Jun 9, 2006 at 10:41 AM

"Every business should devote 10% of their marketing spend to experimenting." -- Diane Hessan, President & CEO, Communispace at the 2006 Innovative Marketing Conference.READ»

MARKETING BLOGJAM   |  Comment

Focus on the IMC

BY Heath Row
Relevancy Score: 87
Fri Jun 9, 2006 at 4:01 PM

From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School's Center on Global Brand Leadership. So far today, I've made the following lenses on the different ...READ»

MARKETING BLOGJAM   |  1 comment

Russ Klein Interview: Explaining Social Currency


Relevancy Score: 84
Thu Jun 8, 2006 at 12:10 PM

The first podcast interview by FIR's Neville Hobson and Shel Holtz from the CMO Summit at the 2006 Innovative Marketing Conference. Opening keynote speaker Russ Klein, EVP and CMO of Burger King Corporation, expands on a theme he ...READ»

MARKETING BLOGJAM   |  Comment

Bernd Schmitt Interview: Is the Message Getting Through to Marketers?


Relevancy Score: 82
Thu Jun 8, 2006 at 3:34 PM

From the CMO Summit at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School's Center on Global Brand Leadership. Prof. Bernd Schmitt, PhD, Executive Director of the Center on Global ...READ»

MARKETING BLOGJAM   |  Comment

Eric Mankin Interview: The Degrees of Making Co-creation Work


Relevancy Score: 79
Fri Jun 9, 2006 at 10:54 AM

From the CMO Summit at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School's Center on Global Brand Leadership: Eric Mankin, PhD, Executive Director of Babson Executive Education, ...READ»

MARKETING BLOGJAM   |  Comment

Brands Are What You Do -- Lenovo's Story


Relevancy Score: 74
Fri Jun 9, 2006 at 12:30 PM

At the 2006 Innovative Marketing Conference, Deepak Advani, SVP and CMO of Lenovo, made the fundamental but oft-ignored point that brands are what you do, not what you say. Describing Lenovo's brand-building efforts at the Innovative ...READ»

MARKETING BLOGJAM   |  1 comment

Marketing BlogJam Update


Relevancy Score: 71
Thu May 25, 2006 at 12:04 PM

Just a reminder that FC Now will host a Marketing BlogJam in two weeks, led by several bloggers from Corante. They'll be covering the 2006 Innovative Marketing Conference presented by blog site Corante and the Center on Global Brand ...READ»

MARKETING   |  Comment

Larry Weber on the Future of Marketing

BY David Rogers
Relevancy Score: 66
Fri Jun 9, 2006 at 2:38 PM

(Roughly transcirbed, live, from an interview by Lois Kelley at the 2006 Innovative Marketing Conference) A few provocative comments from Larry Weber, founder W2 (namesake of Weber Shandwick and more): THE PURPOSE OF THE MARKETING ...READ»

   |  1 comment

What's Broken in Marketing?

BY David Rogers
Relevancy Score: 53
Thu Jun 8, 2006 at 4:41 PM

Listening in on a group discussion of senior marketers on "The Future of the Marketing Department" led by David Weinberger at the 2006 Innovative Marketing Conference (by Corante and the Center on Global Brand Leadership at Columbia ...READ»

MARKETING BLOGJAM   |  1 comment

Innovation = Creating Things Your Customers Will Value


Relevancy Score: 52
Fri Jun 9, 2006 at 11:10 AM

Yesterday during the "attention scarcity" discussion at the 2006 Innovative Marketing Conference, the idea of customer value came up -- in that case, in the context of exchanging customers' attention for something you provide that's ...READ»

MARKETING BLOGJAM   |  Comment

What Do Metrics Have to Do with Customers?


Relevancy Score: 49
Fri Jun 9, 2006 at 1:15 PM

Two thought-provoking comments from the 2006 Innovative Marketing Conference panel on metrics: You can't be customer-centric if you're too focused on ROI because you lose sight of customer needs, says Bryan Eisenberg from Future ...READ»

MARKETING BLOGJAM   |  Comment

Craig Newmark Interview: The Role of the Marketer is Changing


Relevancy Score: 46
Fri Jun 9, 2006 at 6:55 PM

From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School's Center on Global Brand Leadership. Craig Newmark, Founder of craigslist.org, talks about trust, ...READ»

MARKETING BLOGJAM   |  3 comments

Marketing BlogJam


Relevancy Score: 43
Thu May 11, 2006 at 5:12 PM

For two days in June, FC Now will host a marketing blogjam in connection with the 2006 Innovative Marketing Conference presented by blog site Corante and the Center on Global Brand Leadership of Columbia Business School. Throughout ...READ»

MARKETING BLOGJAM   |  3 comments

Marketing BlogJam Begins!


Relevancy Score: 40
Thu Jun 8, 2006 at 7:24 AM

Is it live, or is it Memorex?... Today, marketing to consumers is sometimes both, and sometimes neither -- and certainly nothing like your father's marketing environment. Top issues facing marketers will be addressed live on-stage at ...READ»

12next ›last »