Topic: Information Resources Inc.

Who's Winning--and Losing--in the Food Recession

Upscale restaurants and gourmet labels may be hurting these days, but mega-manufacturers with a variety of brands (like Kraft and Nestle), along with club stores like Costco, are benefiting from the recession as at-home dining is on ...READ»

iFive: GM and Chrysler to Get Bailed Out Again, Peter Chernin Meets Peter Griffin, and Amazon-Digg? in Today's Innovation News

While you were sleeping, innovation plotted its comeback. Here's today's innovation news: President Obama's auto task force appears ready to keep GM and Chrysler afloat with more bailout loans, pending concessions from ...READ»

Old Spice Smells Like a Billion Bucks

With the new Ever Clear antiperspirant, Alex Keith has sniffed out an opportunity to turn Old Spice into Procter & Gamble's next 10-figure brand.READ»

• Infographic: Outrunning the Axe

Fast Talk: Brand Revivers

The only thing harder than developing a hot brand is turning around a once-popular one. We spoke to five brand stewards going through the process of breathing life into iconic names to see how they're doing it.READ»