Topic: In-N-Out Burgers Inc.

The In-N-Out Burger

In-N-Out Burger is giving McDonald's a run for its money.READ»

The Sizzling Secrets of In-N-Out Burger: Q&A With Stacy Perman

In this Q&A with Stacy Perman, author of "In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules," we uncover how the West Coast chain is shaking up the fast-food industry--one "animal style" burger at a time.READ»

Read: In-N-Out Burger: A Behind-The-Counter Look at the Fast-Food Chain That Breaks All the Rules

A tragic plane crash, a drug-addicted scion, a bitter lawsuit--these juicy ingredients should make for a tasty corporate drama. Alas, they don't, because the company is In-N-Out Burger, and seemingly nothing can derail the beloved ...READ»

Fast Company Recommended Events April 2009

What's happening in AprilREAD»

• Numerology: The Golf Economy
• Celebrate: Dilbert's 20th Birthday

Farewell, Esther Snyder, Founder Of In-N-Out Burger

Esther Snyder, the founder of In-N-Out Burger, passed away Friday. She was 86. In-N-Out Burger, as many of you likely know, is the cult burger chain on the West coast that was born in the same cradle of post-WWII America's love ...READ»

Obsessive Branding Disorder

Corporate America is obsessed with branding. But minus the hype, branding is really just commonsense strategy, rebranded.READ»

Marketing on the Down-Low

In his comment, Joseph Price asked if there has ever been a marketing strategy that purposely kept a great product on the down-low to build loyalty through grass-roots word of mouth. Yes. There have been many marketing campaigns ...READ»

Inspired By ...

Five brands cited by cofounder Young Lee as influences on Pinkberry.READ»

Drive-Through Goes Green: Burger King Installs Kinetic Generators

A New Jersey Burger King is flipping its image by installing kinetic energy harvesters in its drive-though lane to convert energy from slowing cars to electricity. READ»

Burger King's Struggling. Is Their Ad Agency to Blame?

BK continues to lose ground to McDonald's--and some are laying the blame on the creepy ads created by Crispin Porter+Bogusky. Hogwash.READ»

Cleaning Up Brand Clutter

With 35 varieties of bagels, 66 subbrands of GM cars, and more than 13,000 mutual funds, American consumers are suffering a severe case of brand overload. Marketing guru Peter Sealey has a tough-love cure: "simplicity marketing."READ»

Secret Sauce

Behind Whataburger's cult status--and rapid same-store growth--is its corporate Olympics.READ»

Commercial Success

Traditional advertising is in deep trouble. Now Yahoo is reinventing the game thanks to ad boss Wenda Millard. And her cooperative approach is winning over Madison Avenue.READ»