In this Q&A with Stacy Perman, author of "In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules," we uncover how the West Coast chain is shaking up the fast-food industry--one "animal style" burger at a time.READ MORE›
A tragic plane crash, a drug-addicted scion, a bitter lawsuit--these juicy ingredients should make for a tasty corporate drama. Alas, they don't, because the company is In-N-Out Burger, and seemingly nothing can derail the beloved ...READ MORE›
Esther Snyder, the founder of In-N-Out Burger, passed away Friday. She was 86. In-N-Out Burger, as many of you likely know, is the cult burger chain on the West coast that was born in the same cradle of post-WWII America's love ...READ MORE›
We spend $110 billion in the drive-thru lanes of fast-food joints each year, but burgers and shakes aren't alone in getting the grab-and-go treatment. A brief history of our resistance to getting out of the car.READ MORE›
In his comment, Joseph Price asked if there has ever been a marketing strategy that purposely kept a great product on the down-low to build loyalty through grass-roots word of mouth.
Yes. There have been many marketing campaigns ...READ MORE›
In a new survey, "Consumer Reports" found that McDonald's ranked lowest on a list of fast food burger joints, outscored by Wendy's and Burger King, and trounced by In-N-Out and Five Guys.READ MORE›
A New Jersey Burger King is flipping its image by installing kinetic energy harvesters in its drive-though lane to convert energy from slowing cars to electricity.
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Love it or hate it, augmented reality is probably here to stay -- and we've got Claire Boonstra to thank. She's one of the cofounders of Layar, an augmented reality platform that is largely responsible for the considerable amount of buzz around AR in the last two years or so.READ MORE›
With 35 varieties of bagels, 66 subbrands of GM cars, and more than 13,000 mutual funds, American consumers are suffering a severe case of brand overload. Marketing guru Peter Sealey has a tough-love cure: "simplicity marketing."READ MORE›
Traditional advertising is in deep trouble. Now Yahoo is reinventing the game thanks to ad boss Wenda Millard. And her cooperative approach is winning over Madison Avenue.READ MORE›
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