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Topic: Howard Schultz

  
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The Starbucks Cup Dilemma

"When I take people out here in the winter, sometimes we just lie down on it," says Susan Thoman. She's gesturing to a mound of rich black organic matter the length and height of a warehouse at the Cedar Grove composting plant, a sprawling complex an hour north of Seattle. Sealed under Gore-Tex fabric and "blimped" with fans, the giant piles reach a toasty internal temperature of 130 degrees thanks to beneficial bacteria. They steam in the foggy air, which is scented miraculously with bark mulch, not rot, like the floor of the thicket for which the place is named.READ»

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iCensus

Who matters in Apple nation.READ»

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Seattle’s Best Coffee Logo Is a Blend of the Bland

In the spirit of full disclosure, I confess that I drank my last cup of coffee 35 years ago. So I shouldn’t care about the re-branding of a legacy Seattle coffee merchant. However, the new logo introduced last week by ...READ»

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Starbucks Opens LEED Pilot Shop in NYC

Starbucks is one of those rare food and beverage chains that embraces sustainability in both their products (Fair Trade coffee, for example) and in retail locations. The latter can be seen in Starbucks' newly completed Manhattan ...READ»

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Bean Counters No More: Starbucks Finding Success by Thinking Local

Starbucks is doing well by reviving a start-up approach.READ»

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How High-Profile CEOs Could Revitalize the Libertarian Party

The time is right for Silicon Valley -- style progressivism to woo independents into a political force under the Libertarian Party banner. Here's how.READ»

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What Would These 12 Business Leaders Do Today?

Want a little advice from Steve Jobs, Howard Schultz and David Ogilvy?READ»

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Henry Kissinger had a Point

In business today, there's too much focus on what is bad, what is threatening, who did what to whom. Imagination and innovation are our greatest weapons. Lack of using them is the only thing strong enough to stop any of us from achieving our goals. Factually, we can each get more done in less time if we simply take note on establishing WHERE we are going.READ»

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Like Life, Branding Needs Vision Too

Do the Beatles, Bill Gates, Steve Jobs and the invention of the radio have anything in common?READ»

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Starbucks Flees From its Brand, Yet Again

Last Friday at 6AM Starbucks officially re-acknowledged its brand limits. With the opening of “15th Avenue Coffee & Tea” in Seattle, the company has gone public with the admission that it requires a new, Mata ...READ»

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Chapter Seven: From Ecology to Economy

Big Business and the Disconnect from ValueREAD»

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Are Fair-Trade Goods Recession Proof? Wal-Mart, Starbucks, and Cadbury Hope So

Global economic crisis. Financial collapse. The current climate. Whatever term you want to use to describe our present state of affairs, I've heard it in the halls and meeting rooms at the Skoll World Forum on Social ...READ»

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Rwanda Rising: A New Model of Economic Development

Fifteen years after the genocide, the small African country has embraced a new model of economic development. Its strategy: Build a global network of powerful friends to lure private investment -- and market the brand of Rwanda.READ»

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Starbucks Instant Coffee: Our Be-All, End-All Taste Test

Most coffee-drinkers – at least the ones I know – don’t want their pick-me-ups in packet form, especially when Starbucks (or Caribou or Peet’s or Coffee Bean or Seattle’s Best) is right around the corner. But that didn't ...READ»

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What Obama Can Teach You About Your Business

Fast Interview: John Della Volpe, founder and managing Partner of SocialSphere Strategies and director of polling at Harvard University's Institute of Politics, contends that Obama campaign marks a once-in-a-generation innovation in American politics.READ»

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Innovating with Meaning: Mind the Garden!

Innovative breakthroughs come from people who are not afraid to challenge “the facts” and “the way it’s done in this industry.” What if Columbus had never challenged "the fact" that the world was flat? What if ...READ»

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Starbucks, "The Third Place", and Creating the Ultimate Customer Experience

So I was sitting in Starbucks this morning across the street from one of our offices, meeting with a couple of agents.  In between meetings I approached the manager (Kelly) to see if she might have a couple of minutes to talk.  I ...READ»

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When Inconvenience Becomes a Branding Statement

"Closed for re-connection to our roots." For three hours today, for three long latte-less hours, every Starbucks in America will close, and in truth, that's what the sign on those thousands of doors should be ...READ»

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Starbucks: Doing it Right!

Kudos to Starbucks. For three hours today, all 7, 100 Starbucks stores will be closed for barista training. Granted, I do not like the taste of Starbucks coffee, but in a time when customer service seems to be at an all time ...READ»

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The Cost of New Year's Resolutions

Our omniscient government has a list of the most popular New Year's resolutions.  Ironically, each one inidividually leads to a healthier happier life. A wish list?  Perhaps, but if we the people fulfilled these important ...READ»

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The Sudden Return of the Rational Consumer

It had to happen. For years now, we’ve been blathering about Starbucks, the $3 cup of coffee, and the mass-marketing of upscale luxury in small, accessible sips. I’ve been in dozens of meeting where the Seattle caffeine pusher ...READ»

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Small Business Strategies

CUSTOMER RELATIONSHIPS Who's Zooming You?You're out there. On the Web, there are dozens, perhaps hundreds of references to you -- in company newsletters, college alumni notes, and friends' blogs. (As a tech writer, I'm especially ...READ»

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Thinking Outside the Cup

Surprise! Starbucks barista-in-chief Howard Schultz is making a big, bold push into the music business. He aims to transform the record industry -- and turn Starbucks into the world's biggest brand, period.READ»

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It's a (Red) Bull Market After All

The controversial energy drink in the slim little can has a simple but crafty grassroots marketing strategy that's winning hordes of loyal gen-Y fans. Two branding experts think Coke and Pepsi should be taking notes.READ»