BYChip Conley Relevancy Score: 65 Mon Oct 8, 2007 at 3:01 AM
One of the most basic tenets of corporate marketing is that a company should focus its promotional investment on its target market. In other words, market to those who are most likely to buy from you. Seems simple enough and, ...READ»
Chip Conley, founder of Joie de Vivre, and author of " Peak: How Great Companies Get Their Mojo from Maslow," shares why his employees love to come to work.READ»
