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Topic: Hooters of America Inc.

  
Brand Extensions

Best -- And Worst -- Brand Extensions Of 2008

It's hard work building a big, recognizable brand. Naturally, once they’ve built one, most companies find it irresistible to try and extend that brand love to other products. Sometimes this is a good idea: Starbucks’s lattes are good; Starbucks's latte ...READ»

Airplane

Shifting Routes In The Airline Industry

At the annual Routes World Development Forum in Kuala Lumpur, 700 airports and 500 airlines begin the mating dance that determines who flies where.READ»

When Brand Extensions Go Bad

Cologne made by Everlast? Something smells funny to us. READ»

Virgin Airlines 25th Anniversary

Virgin Atlantic's 25th Anniversary

  It's ironic that the world's sexiest airline -- RIP, Hooters Air -- is still a Virgin. But these days, that's a good thing. As older carriers battle bad press (say, U.S. Airways) and financial woes (pretty much everyone ...READ»

Not Your Father's Fortune. But Fortune Meets Maxim?

Not long ago, Fortune magazine managed to find space in its pages for a story on thongs, replete with a revealing photograph of a young woman in skin-tight jeans, her dual-strapped thong prominently visible. Now, in the latest ...READ»

Fast Company Recommended Events June 2009

June MON TUE WED THU FRI SAT SUN 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 ...READ»