Topic: Honest Tea Inc.

Tea for Truth

Seth Goldman is cofounder of Honest Tea and currently serves as the company's president and TeaEO. His GEL presentation explored some of the basic ideas behind the company, as well as how business can be used as a tool for social ...READ»

How Innovative Leadership Impacts Customer Experience - Part 1

We've talked a lot about innovative leadership. As an experience architect, I'm also interested in how innovative leadership is reflected in customer experience. Let me hear from you on this one. I'll start us off by contributing ...READ»

Coca-Cola Acquires a Stake in Honest Tea

The best thing that ever happened to organic tea company Honest Tea or a slow but controlled brand implosion?Coca-Cola announced today that it is buying 40% of Honest Tea, the nation's largest selling brand of organic bottled tea. ...READ»

Coca Cola and Honest Tea -- The Plot Thickens!

Since Coca Cola acquired a minority interest in Honest Tea back in February of this year, the organic beverage company has utilized the benefits of the partnership to come a long way, and according to CEO Seth Goldman, managed to ...READ»

Polarize Me

If you want people to like you, first decide who needs to hate you.READ»

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An All Natural Icon Reaches Beyond Whole Foods

As Reed’s ginger brew makes a play for the big leagues, the natural question arises: Can the brand's success be attributed to the marketing or is it all about the taste? READ»

• Has Pepsi Got Your Number?
• Jonesing for Soda

New Snapple Taste-Test: No HFCS, Fewer Calories. But the Taste?

What's an iced tea got to do to get respect these days? That's the question that tormented Snapple executives as they saw their product get squeezed in the bodega and pizza shop refrigerator cases by an assortment of enhanced ...READ»

• Knowing When It's Time For A Packaging Makeover
• What a Packaging Makeover Can Do For Your Company

How TerraCycle Plans to Takeover the Garbage Industry

Fast Interview: In this Q&A, TerraCycle founder Tom Szaky talks about why eco-friendly products don't have to be expensive, his quest to corner the trash market, and why his wife performed in Carnegie Hall in a dress made from recycled juice pouches.READ»

• The Global Electronic Waste Problem

How to Sell a Hybrid

Hand-raisers, Mother Jones, and test drivesREAD»

John Mackey's Vision to Reshape Capitalism

John Mackey, the Libertarian CEO of Whole Foods, says not to worry: Capitalism and the invisible hand will cure the world's ills. But isn't it a little late to start believing in magic?READ»

• Conscious Capitalists Focus on the Ideals of Businesses