Topic: Hispanic and Latino Issues

¡Hola Surfers!

When it comes to attracting the lucrative, fast-growing Hispanic demographic online, don't go with what you know--go with what you know works.READ»

Another Great Barrio Testimonial

"After hearing Robert speak at the Hispanic Heritage Breakfast I was touched and excited!  I went home and read his book within 2 hours.  I was tearing a lot because I was able to see myself.  I felt he was writing the book about ...READ»

It Takes Customers to Rebuild the City

Urban entrepreneur Jose Legaspi uses his street smart approach to marketing to revitalize L.A.'s Hispanic community.READ»

Waubonsee Community College

I will be speaking at Waubonsee Community College on November 10th. The event is being sponsored by the Latin American student group, Latinos Unidos. All students are invited to attend, and if you are in the area, I invite you to ...READ»

The Death of the Digital Divide--Or a New One?

Is it premature to toll the bells for the death of the digital divide? I've been speaking to corporations and nonprofits for several years now, citing various statistics such as those found at eMarketer, which is a great source for ...READ»

Career Path: How I Became an Ethnocentric Digital Marketer

Prior to founding Consorte Media, Alicia Morga was an investment professional focused on U.S. venture opportunities in the technology sector for The Carlyle Group's U.S. Venture Fund. Prior to joining Carlyle, Morga was with Hummer ...READ»

• The Most Influential Women in Technology

What is Ethnocentric Marketing? How can it benefit Cosmetic Surgery Practices?

CosmeticSEO.com covered the topic of ethnocentric marketing - or more over, the targeting of a specific ethnic population within an adverising campaign - in their latest blog post dated May 28, 2008. Drawing on research from ...READ»

Does Ethnocentricity Sell? Part 1: Advertising

Black History Month is almost over, so I figure I'd tackle this topic while we're still in February. Maybe it's because I'm not watching as much TV, but I haven't seen nearly as many ads saying "We Celebrate Black History ...READ»

Good Principles, Great Principals

Jim Collins goes to school--and explains high performance there, too.READ»

Diversity and the Healthcare Sector

Current demographics show that the healthcare sector in the US is faced with a more diverse patient-base than ever before, and this demographic trend is set to continue. This change in America’s demographic poses several challenges for the healthcare sector. What steps can healthcare organizations take in the short-term that will support them in better-serving the needs of an increasingly diverse population in the future, positioning them as leaders as health services providers, and as employers. READ»

Beefonomics: Cargill Meat Solutions Turns Trash to Cash

How Cargill Meat Solutions is winning over grocers, consumers, and its employees -- and driving growth -- with its first entry into the branded beef business.READ»

• From Trash to Cash

Interesting Cultural Differences

I live in an area of Virginia that has a high population of recent immigrants, especially Hispanics. Today, during a program at a local women's group meeting the speaker discussed cultural differences and how to better communicate ...READ»

Spanish SEO Advisor

We assist companies and professional service providers research the most effective search terms used by native Spanish speakers that pertain to their products and services. We take that knowledge and create or update ...READ»

Infographic of the Day: The Jobless Rate for People Like You

Some demographics have been hit hard by the recession--while others haven't.READ»

Diversity, Foundations and Corporate Giving

According to a 2009 study conducted by the Greenlining Institute ("Diversity on Foundation Boards of Directors", www.greenlining.org, April 2009) foundations - which often fund organizations that work with diverse populations - lack diversity themselves. READ»

Diversity and Academia

With a rapidly increasing diverse population, US college classrooms ought now to begin filling up with higher numbers of minority students. With regards to matriculation, the academic environment, faculty, and staff will need to actively support this more diverse student body. Going forward, academic institutions cannot rely solely on the increasingly diverse demographic eligible for higher education. They must acknowledge and address the cultural and economic barriers that may prevent students of color and first-generation college students from pursuing a college degree, ensuring that the student body more accurately reflects the population that the academic institution serves. READ»

Hispanic Internet Advertising | Spanish Website SEO

Transform your current site into a Spanish internet advertising machine. Attract the Hispanic community in your area via the search engine optimization SEOREAD»

Buying American Citizenship…on Credit

While comprehensive immigration reform simmers on the political backburner in Washington D.C., banks are embracing the nation's 12 million-plus illegal immigrants, targeting their financial products--checking accounts, mortgages and, ...READ»