From Pottery Barn to the feel of a room at the W Hotel to finding just the right gift at RedEnvelope, Hilary Billings has mastered the art of creating "lifestyle brands" -- products and services that forge an emotional connection with customers.READ»
Last January, we re-connected with Hilary Billings (keep scrolling down!), a customer experience guru who had migrated from Pottery Barn to Red Envelope, the tony, high-touch Web-based gift shop. Billings expressed her concern that ...READ»
Brandweek reports "nearly 9 out of ten men who wear fragrances believe some form of reorganization at the fragrance counter would significantly help them when choosing and purchasing a fragrance."
Amen to that. Although it's not ...READ»