Last month, we posted pictures of the Heinz Beanzawave, a USB-powered prototype mini microwave that measures just 7.4 inches tall by 6.2 inches wide and 5.9 inches deep. And while we confirmed the microwave's existence with Heinz, ...READ»
Conventional microwaves are some of the biggest energy hogs in the house, using 750 to 1,100 watts of power when in use--more than both refrigerators (725 watts) and washing machines (350 to 500 watts). Enter the Heinz Beanzawave. READ»
After Nalgene was accused of putting Bisphenol A (BPA)--a chemical linked to breast cancer and early puberty-- in its water bottles, the embarrassed company quickly stopped using it. But Nalgene is far from the only company to use ...READ»
He's sent cavemen into the subway, posted lifeguards on Manhattan's sidewalks, and strung laundry across Times Square. Now Sam Ewen says the next big thing in advertising is honesty. Honestly.READ»
In my opinion, the one core skill that any person needs, be it in business or life in general, is the ability to clearly communicate their thoughts and views. After all, without clear communication, how can anything involving more ...READ»
As if programming debates and blogging endlessly about the minutiae of our collective lives wasn’t enough, we the people are now taking matters into our own cams to show the Madison Avenue ad geniuses how it’s done.
The latest ...READ»
Robert Wallace, of Wallace Church, and Frank Nuovo, Nokia's former design chief, offered intriguing presentations this afternoon. Wallace focused on bringing simplicity and clarity to branding, offering ten cogent steps for building ...READ»
I went to a rooftop party in Brooklyn on July 4, and one of my fellow fireworks watchers was impressed by -- and curious about -- the clever Molson beer labels hidden among the other, more boring beverages in the ice bucket. Now, ...READ»
My all-time longest-shortest trip had to be my stay in Boston last week. I flew in to meet with a few companies but ended up spending 15 hours at Logan Airport. Everything seemed good to go until, over the period of a few hours, fog ...READ»
The controversial energy drink in the slim little can has a simple but crafty grassroots marketing strategy that's winning hordes of loyal gen-Y fans. Two branding experts think Coke and Pepsi should be taking notes.READ»
