Topic: Heineken

The Geek Shall Inherit the Earth

Last night I laughed when I saw a Heineken TV commercial that featured superheroes -- an obvious attempt, if you ask me, to appeal to comic book readers and sci-fi fans. There's also an Earthlink spot in which their customer service ...READ»

Why Market Your Company With Stick-on Emotion When You Can Tap the Real Thing?

Why market your company with stick-on emotion when you can tap the real thing?READ»

• Making Nice

19 of the Best Super Bowl Commercials, Plus 1 That Won't Even Air

Everyone knows that if your team isn't in the Super Bowl, the biggest (perhaps only) reason to watch are the commercials. Some companies have decided to leak their own Super Bowl spots online so ad geeks have something to drool over ...READ»

Innovation: The Digital Prophecy Of DJ Jazzy Jeff

I really cherish my talks with DJ Jazzy Jeff. As a "prophet" of the music business whom I have tons of respect for, I have spent several hours over the last few years with my friend and business colleague Jeff Townes aka "DJ Jazzy ...READ»

Innovation: The Digital Prophecy Of DJ Jazzy Jeff

I really cherish my talks with DJ Jazzy Jeff. As a "prophet" of the music business whom I have tons of respect for, I have spent several hours over the last few years with my friend and business colleague Jeff Townes aka "DJ Jazzy ...READ»

Obscura Digital's High Def Projections

A multi-media design lab out of San Francisco lights up companies such as GM, Google, and Oracle with mind-blowing projections. READ»

• The State of Mobile Advertising

Music Lover, Can You Spare a Dime?

According to indie rocker Jill Sobule, there's only one thing record labels are still good for and that’s financing albums. Everyone is preoccupied over which music-distribution model will win out, but the fallout of the Internet's ...READ»

We Spent $2.6 Million on What?

I wonder if people's TiVo patterns changed during the Super Bowl. Do fewer people Tivo (I know I'm using it as a verb, and I'm sorry for that) the game, in order to watch it, and the commercials, live, or do even more people Tivo the ...READ»

This Company's Seen the Future of Customer Service

And it's videoconferencing. Forget same-day service. Manufacturer Hartness International has invented minutes-later service.READ»

Beer Branding

Heineken has an interesting online branding campaign that goes along with its very funny print campaign. It allows you to send a hoax news story to a friend, purportedly from Maxim or The Sporting News. Titles range from "Study Shows ...READ»

Innovation: The Digital Prophecy Of DJ Jazzy Jeff

I really cherish my talks with DJ Jazzy Jeff. As a "prophet" of the music business whom I have tons of respect for, I have spent several hours over the last few years with my friend and business colleague Jeff Townes aka ...READ»

The Day the Wheels Fell off Kozmo.com

So this is how the world of a dotcom ends, not with a bang but with some soon-to-expire Fresh Samantha juice. A tale of the last days of Kozmo.com, told by one of the last remaining Kozmonauts.READ»

A Mad Man Gets His Head Together

Maurice Lévy, CEO of Publicis Groupe, has bet more than $1 Billion that he can define the future of digital advertising. Getting there has been enough to make anyone a little schizophrenic. READ»

Brand Marketing: Guinness

How do you refresh a 243-year-old brand? By brewing a modern experience that combines the power of history with the allure of contemporary design. Guinness Storehouse, in Dublin, reimagines how a brand can perform for customers, employees, and the community.READ»

Optimesse!

A Spy in the House of WorkREAD»

Free-Agent Clubhouse

It used to be a church. It's got the vibe of a funky nightclub, the technology of a wired office, and the members-only attitude of a lodge. Meet Baby -- René Eller's club for Amsterdam's "Brand Called You" set.READ»

ICANN announces internationalized domain names

.com in Cyrillic?, Arabic, Chinese? Not yet, but they will be soon!READ»