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Topic: Harris Interactive Inc.

  
BRANDING   |  2 comments

The Best Brands

Last month, a poll conducted by Harris Interactive found that Sony is the "best brand." Kraft, Dell, General Motors, and Microsoft fill out the top five. The poll suggests that corporate reputation is tightly tied to brand image -- ...READ»

The glass ceiling remains unbroken

The Glass Ceiling While 95 percent of 2,521 American workers believe women have made important advancements in the workplace over the last ten years, 86 percent also believe that the glass ceiling is still in place, ...READ»

A Prestige Problem

The results of a Harris Interactive poll measuring the prestige of various professions have been released and the findings aren’t good for the people in my office or, I’m guessing, for the people in yours. Doctors and ...READ»

Attitude Adjustment

A massive new study of the U.S. workforce has some sobering news for corporate America: many of today's young workers are massively disaffected with their jobs and often constitute a negative influence on the whole workplace. The ...READ»

INNOVATION   |  Comment

A Call to Action

In her new column, this noted author and Harvard B-School professor says the 20th century model of capitalism is dead.READ»

Kenan Samms
CAREERS   |  4 comments

Gen Y's Retention Deficit Syndrome

We recognize the signs. A young employee shows up late at work or for meetings, misses assignments or takes sick days when they're on top of their game. As a boss your first instinct is to rattle their cage. But what will that ...READ»

Overview of Traditional Marketing

Marketing - A Juggler’s Art: Marketing, in more the one way, is like juggling. This strange analogy will become crystal clear if we take a close look at it. Just like the juggler the marketer too has to do these things to thrive in ...READ»

From Subject to Citizen

Getting the feudalism out of capitalism.READ»

BLOGGING   |  Comment

The Rare But Vicious Attacks Of The Online Customer (And What To Do About It)

I thought I had a marketing death-match for you. I had it all plotted out: Mitch Joel versus Hobson & Holtz. Battle of the marketing giants!But, like so much that starts out grandiose in the mind, the premise quickly whimpered and ...READ»

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INTEL   |  9 comments

Intel Explains How an Internet Addiction Can Offend Everyone This Holiday Season

Seventy-five percent of people feel it's just fine to use computers and cell phones on the toilet, according to a new Intel survey conducted by Harris Interactive, despite what the survey calls "hygiene considerations and awkward ...READ»

INNOVATION   |  Comment

The New Culture of Gaming

We've come a long way since the Persians first played checkers, reportedly the world's oldest game, some 5,000 years ago. The first major shift in gaming came with the introduction of electronics, which is credited to William ...READ»

COMMITMENT   |  Comment

ROI.... Everybody says they want it, but few get it

I recently received a response to a note I sent to a colleague of mine who works for a Fortune 50 company now. He heads up their research. I worked with him at Harris Interactive (http://www.harrisinteractive.com) where he designed ...READ»

COMMITMENT   |  Comment

ROI or NOT.

I recently received a response to a note I sent to a colleague of mine who works for a Fortune 50 company now. He heads up their research. I worked with him at Harris Interactive (http://www.harrisinteractive.com) where he designed ...READ»

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A Spy In the House of Work 0

Report #1: Neo-leisure, the dirty little secret behind the 65 hour workweek.READ»

6 Tips to Choosing Utah Health Insurance

Affordable Utah Health InsuranceREAD»

Brands 'should use social media to gauge public opinion'

Firms have been advised to use social media to get an idea of what people are saying about their brand online. READ»

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No, The Internet Is Not More Popular Than Sex

A survey released by Intel [INTC] on Monday says that more people would be willing to give up sex than be without Internet access. It's interesting, but it's just not true. News outlets from CNN to The Australian have been reporting ...READ»

COMPETITORS   |  Comment

Improving Customer Experiences - Is It Still Important Or Is Price The Only Thing That Matters?

Many have questioned the importance of the overarching customer experience... Has the economic downturn minimized its importance?READ»

INNOVATION   |  Comment

Can You Keep a Secret?

The push for online privacy threatens to kill the dream of super-sophisticated, Net-driven marketing. But There are simple ways that companies can have their data and protect it too.READ»

The Body: Bulletproof

If you want to live forever, change your skin color, or just firm up those abs from the comfort of your own couch, you might be in luck: Gene therapy is on its way--and it's coming fast.READ»

Feedback

Letters. Updates. Advice.READ»

Make your CSR believable? How? Create and Leverage Social Capital

Trust: Why Business Lost It, And How To Win It Back (Part 2) Many companies are turning to Corporate Social Responsibility as a strategy to win back the trust of their stakeholders and customers. It won’t work. Why? Because you don’t become trustworthy by asking people to trust you even more.READ»

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TWITTER   |  5 comments

What Is Twitter? Apparently, No One Knows

You may feel like you can't escape Twitter, but many are doing just that: A new study shows that nearly 70% of adults don't know what Twitter is.READ»