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Topic: Harley-Davidson Inc.

  

Fast Talk: Rebel With a Hog

Rich Christoph designed Harley-Davidson's latest ride--and kept it just legal enough.READ»

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How to Wear a Harley Davidson Belt Buckle and Accessorize Like a Champ

Harley Davidson belt bulge are both cool looking and functional; if you don't own one you penury to! In a day and time where trying your pants half down your backside has become the universal approach there's nothing like an amazing ...READ»

When Customers Become Marketers

Martin's entry about people who would consider getting a tattoo of their favorite brand got me thinking. That's the extreme case of brand loyalty and passion. The middle ground is far more common, highly visible and pain-free: a ...READ»

wired to care, book

Widespread Empathy: Rewiring Your Corporation for Intuition

Companies that make empathy an easy, everyday, and experiential part of work inevitably outperform their peers.READ»

Results-Oriented Teams Collaborate: More Than Rewards and Tom Gray Solutions Form Alliance

One of the country’s most successful designers and purveyors of customer loyalty software and solutions has allied themselves with Tom Gray Solutions, forming a pioneering partnership that promises to rock the motorsport, powersport, and watersport industry with their combined potential for expanding dealer profitability. READ»

The Tattoo Test

In the group of consumers who would consider getting a brand tattoo, the results were as follows: Harley-Davidson (18.9%) A Disney character (14.8%) Coca-Cola Google Now I could understand the first three. They're all companies ...READ»

When Brand Extensions Go Bad

Cologne made by Everlast? Something smells funny to us. READ»

Harley
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A Facebook for Patent Clerks

Innovators don't invent all by themselves: To paraphrase Isaac Newton, great inventors see further than others because they stand on the shoulders of giants. Researchers at the Center for Technology Assessment hope to use that ...READ»

In Today's Papers

From the reading pile: Frankly Speaking, Haute Dogs Go Gourmet "Wasabi mayo, Wagyu beef among features" Iconic Indian Ready for Another Kickstart (registration required) A one-time rival to Harley-Davidson is poised to relaunch -- ...READ»

Alex Bogusky Is Doing Buell Wheelies

Alex Bogusky is Doing Buell Wheelies

Regardless of whatever Alex Bogusky says about "relinquishing the creative reigns" at Crispin Porter + Bogusky now that he's chairman, you can bet the Evil Knievel-obsessed Bogusky will be micromanaging Crispin's ...READ»

Harley Shifts Gears

The company and its customers travel together: they're tough and independent, with a taste for freedom and independence. Now CEO Rich Teerlink aims to triple production without veering off course.READ»

true blood fangs

Did HBO's 'True Blood' Campaign Achieve Immortality or Just Plain Suck?

Sunday night played host to an anxiously-awaited television event on our newly all-digital TV signals (and we're not talking about the Lakers' victory). It was the premiere of the second season of True Blood, the vampiric HBO show ...READ»

Trust in the Future

When it comes to brand management, Kevin Roberts says that only two things are wrong: brands and management.READ»

The 15 Best Product Designs

Craig Vogel and Jonathan Cagan offer their list of the top-15 best-designed consumer products of the past 100 years. What's on your list?READ»

Is Your Company Up To Speed?

Does your strategy buck the conventional wisdom? Are you as committed to creating new leaders as you are to launching new products? Is your organization built for speed? Here are 10 make-or-break questions to evaluate your company's performance -- and 25 fast companies that pass the test.READ»

Hearing Hogs

So many of the world's strongest brands have a whole lot of features in common with religion. Let's take Apple as an example. As any Apple fan, and you may be one yourself, and they'll instantly say how much they love the brand. And ...READ»

Rebel Yell

The motorcycle fanatics at Confederate Motor Co. build high-performance, handmade $62,000 bikes -- fewer than 100 a year. Should Harley worry?READ»

A Day in the Life of Work: Udder Artistry

In her 44 years as the butter sculptress at the Iowa State Fair, Norma Lyon has churned out statues of everything from cows to Elvis to the Last Supper.READ»

These Brands Are Made for MySpace

The social portal uses music to connect marketers with the audiences they crave.READ»

sciwatch

SCIWatch Brings Energy Efficiency to Building Automation

Software as a service has become increasingly popular in the energy world, with startups like Planet Metrics and Hara popping up to help companies cut carbon emissions. The newest contender is Scientific Conservation, a startup ...READ»

Using Your Religion

Ben McConnell and Jackie Huba, co-authors of Creating Customer Evangelists (Dearborn, 2002), also co-author a Weblog entitled Church of the Customer. The relatively frequently updated site (relative to FC Now, anyway) features ...READ»

Fast Talk: Brands We Love

Love, loyalty, passion. When people have those feelings for your product or service, how do you manage that? Nurture it? We spoke with the brand advocates for five products we love to find out their secrets.READ»

Ideo

The Most Innovative Companies in Design

You have seen our Fast Company 50. But what are the companies within specific categories doing creative and ground-breaking work? Who is leading an industry into the future? Here we present the top ten firms in Design.READ»

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How Fast is Your Company?

What does it mean to be a fast company? How do you know a fast company when you see one? And perhaps most important, Is my company a fast company? Those are the kinds of questions that you expect to hear when you are the founding ...READ»

Forward to Basics

Operational innovation isn't glamorous. It doesn't come up at cocktail parties. But it's the only way to win in the post-new economy reality.READ»