Harley Davidson belt bulge are both cool looking and functional; if you don't own one you penury to! In a day and time where trying your pants half down your backside has become the universal approach there's nothing like an amazing ...READ MORE›
Martin's entry about people who would consider getting a tattoo of their favorite brand got me thinking. That's the extreme case of brand loyalty and passion. The middle ground is far more common, highly visible and pain-free: a ...READ MORE›
One of the country’s most successful designers and purveyors of customer loyalty software and solutions has allied themselves with Tom Gray Solutions, forming a pioneering partnership that promises to rock the motorsport, powersport, and watersport industry with their combined potential for expanding dealer profitability.
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In the group of consumers who would consider getting a brand tattoo, the results were as follows:
Harley-Davidson (18.9%)
A Disney character (14.8%)
Coca-Cola
Google
Now I could understand the first three. They're all companies ...READ MORE›
Innovators don't invent all by themselves: To paraphrase Isaac Newton, great inventors see further than others because they stand on the shoulders of giants. Researchers at the Center for Technology Assessment hope to use that ...READ MORE›
From the reading pile:
Frankly Speaking, Haute Dogs Go Gourmet
"Wasabi mayo, Wagyu beef among features"
Iconic Indian Ready for Another Kickstart (registration required)
A one-time rival to Harley-Davidson is poised to relaunch -- ...READ MORE›
Regardless of whatever Alex Bogusky says about "relinquishing the creative reigns" at Crispin Porter + Bogusky now that he's chairman, you can bet the Evil Knievel-obsessed Bogusky will be micromanaging Crispin's ...READ MORE›
The company and its customers travel together: they're tough and independent, with a taste for freedom and independence. Now CEO Rich Teerlink aims to triple production without veering off course.READ MORE›
Sunday night played host to an anxiously-awaited television event on our newly all-digital TV signals (and we're not talking about the Lakers' victory). It was the premiere of the second season of True Blood, the vampiric HBO show ...READ MORE›
Does your strategy buck the conventional wisdom? Are you as committed to creating new leaders as you are to launching new products? Is your organization built for speed? Here are 10 make-or-break questions to evaluate your company's performance -- and 25 fast companies that pass the test.READ MORE›
So many of the world's strongest brands have a whole lot of features in common with religion. Let's take Apple as an example. As any Apple fan, and you may be one yourself, and they'll instantly say how much they love the brand.
And ...READ MORE›
The motorcycle fanatics at Confederate Motor Co. build high-performance, handmade $62,000 bikes -- fewer than 100 a year. Should Harley worry?READ MORE›
In her 44 years as the butter sculptress at the Iowa State Fair, Norma Lyon has churned out statues of everything from cows to Elvis to the Last Supper.READ MORE›
Okay, so you've created awareness of your brand. How do you maintain continuity and momentum with the relationship you've just established? Here are 5 takeaways about "Mass-Personalization" in a digital world.READ MORE›
Software as a service has become increasingly popular in the energy world, with startups like Planet Metrics and Hara popping up to help companies cut carbon emissions. The newest contender is Scientific Conservation, a startup ...READ MORE›
Ben McConnell and Jackie Huba, co-authors of Creating Customer Evangelists (Dearborn, 2002), also co-author a Weblog entitled Church of the Customer. The relatively frequently updated site (relative to FC Now, anyway) features ...READ MORE›
Love, loyalty, passion. When people have those feelings for your product or service, how do you manage that? Nurture it? We spoke with the brand advocates for five products we love to find out their secrets.READ MORE›
You have seen our Fast Company 50. But what are the companies within specific categories doing creative and ground-breaking work? Who is leading an industry into the future? Here we present the top ten firms in Design.READ MORE›
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