Topic: Harley-Davidson Inc.

Renegades: Lathan Hodge on 5 Takeaways about "Mass-Personalization"

Okay, so you've created awareness of your brand. How do you maintain continuity and momentum with the relationship you've just established? Here are 5 takeaways about "Mass-Personalization" in a digital world.READ»

Two Branding Gurus Tell Their Side of the Story, Part 1

What do you get when you get two industry experts to share their views on branding, from two distinct areas of application? READ»

Why Good Brands Fail

Is your brand underperforming? Do inferior brands position your brand, putting you in a defensive role having to "prove" your brand's superiority? Are you sick of your brand blending in, rather than standing out? Herein lays the problem. And the cure.READ»

How Harley Could Save Its Milwaukee Home and the Planet

But would the softer “green” side of life save them?READ»

How to Measure Brand Value: Likes, Followers, Influencers, Views? No, Social Currency

Do brands really create value? Will Old Spice's tornadic viral campaign and sudden "influence" improve Procter & Gamble's bottom line? Actually a number of events and trends have conspired like a perfect storm over the last several years to put brands and their stewards on the hot seat.READ»

Wichita Ford Consumers Meet New High-End F150 Models

Kansas Ford dealer, Midway Motors, debuts new lineup of high end 2010 F150 trucks. The lineup includes the SVT Raptor, King Ranch, Platinum and Harley-Davidson editions.READ»

Wichita Ford Consumers Meet New High-End F150 Models

Kansas Ford dealer, Midway Motors, debuts new lineup of high end 2010 F150 trucks. The lineup includes the SVT Raptor, King Ranch, Platinum and Harley-Davidson editions.READ»

How to Maintain Brand Elevation in 2010 With No Loss of Cabin Pressure

What does branding expert David Brier have to say about overcoming one of the key obstacles to effective branding?READ»

How to Wear a Harley Davidson Belt Buckle and Accessorize Like a Champ

Harley Davidson belt bulge are both cool looking and functional; if you don't own one you penury to! In a day and time where trying your pants half down your backside has become the universal approach there's nothing like an amazing ...READ»

Designed to be Wild: Full Throttle Choppers In Vermont

Ken Carbone takes a field trip to a Vermont museum and becomes enthralled with the sleek elegance of the motorcycle.READ»

• Ken Carbone's Yes to Less blog

Interbrand’s 2009 Best Global Brands: Coke #1, Google Rising

Coke remains the most powerful “syrup turned secret formula” in the world. Remarkably, a small beverage company from the 1800s turned into and sustained itself as a global icon. Interbrand, which just released its annual list of top 100 brands, declares Coke the #1 brand for 10 years running. Its brand value of $68 billion is the majority of its $128 billion enterprise value. The big gainer on this year’s list is Google, which rose 25% to…READ»

Widespread Empathy: Rewiring Your Corporation for Intuition

Companies that make empathy an easy, everyday, and experiential part of work inevitably outperform their peers.READ»

• Dev Patnaik's Innovation blog

Introducing Guest Blogger Dev Patnaik: Innovation Meets Empathy

If you should need any evidence that Dev Patnaik, the CEO and founder of Jump Associates, is marching to the beat of a different drummer, consider this: He teaches a popular Stanford University course called Needfinding.READ»

Tom Gray Solutions Partners with More Than Rewards

In a bold move to consolidate his position as a leading independent consultant and sales trainer to the motorsport, powersport and watersport industries, Tom Gray of Tom Gray Solutions today announced a freshly forged alliance with Milwaukee-based More Than Rewards--a leading customer loyalty software and solutions design firm that shares his commitment to promoting growth and sales within the motorcycle and powersports industry.READ»

Results-Oriented Teams Collaborate: More Than Rewards and Tom Gray Solutions Form Alliance

One of the country’s most successful designers and purveyors of customer loyalty software and solutions has allied themselves with Tom Gray Solutions, forming a pioneering partnership that promises to rock the motorsport, powersport, and watersport industry with their combined potential for expanding dealer profitability. READ»

SCIWatch Brings Energy Efficiency to Building Automation

Software as a service has become increasingly popular in the energy world, with startups like Planet Metrics and Hara popping up to help companies cut carbon emissions. The newest contender is Scientific Conservation, a startup ...READ»

Did HBO's 'True Blood' Campaign Achieve Immortality or Just Plain Suck?

Sunday night played host to an anxiously-awaited television event on our newly all-digital TV signals (and we're not talking about the Lakers' victory). It was the premiere of the second season of True Blood, the vampiric HBO show ...READ»

Inside MAYA Design's Innovation Boot Camps

How a little lab called MAYA is giving firms such as Emerson and General Dynamics an innovation boost.READ»

Alex Bogusky is Doing Buell Wheelies

Regardless of whatever Alex Bogusky says about "relinquishing the creative reigns" at Crispin Porter + Bogusky now that he's chairman, you can bet the Evil Knievel-obsessed Bogusky will be micromanaging Crispin's ...READ»

A Facebook for Patent Clerks

Innovators don't invent all by themselves: To paraphrase Isaac Newton, great inventors see further than others because they stand on the shoulders of giants. Researchers at the Center for Technology Assessment hope to use that ...READ»

The Most Innovative Companies in Design

You have seen our Fast Company 50. But what are the companies within specific categories doing creative and ground-breaking work? Who is leading an industry into the future? Here we present the top ten firms in Design.READ»

How Honda Used An Unlikely Partner to Conquer India

"It is more advantageous to conquer nearby enemies, because of geographical reasons, than those far away. So ally yourself temporarily with your distant enemies in spite of political differences.” —From The Thirty-Six ...READ»

These Brands Are Made for MySpace

The social portal uses music to connect marketers with the audiences they crave.READ»

• Myspace, the Sequel
• The Box Score
• A Place for Friends...To Get More Famous

Communities of Commerce

The true relationship between marketers and communities shows great promise, and yet it is vastly untapped. READ»

Starbucks, "The Third Place", and Creating the Ultimate Customer Experience

So I was sitting in Starbucks this morning across the street from one of our offices, meeting with a couple of agents.  In between meetings I approached the manager (Kelly) to see if she might have a couple of minutes to talk.  I ...READ»