Topic: Guy Kawasaki

The New Faces of Social Media

From YouTube celebrities to chief social-media officers, these unexpected players exert outsize impact and power online -- offering new channels of communication that businesses can't afford to ignore.READ»

Is Your Boss a Certified Brasshole? Take the BRASS Quiz

The higher the score, the worse your boss. If your boss is really bad, if he or she scores "true" on 15 or more items, then you have the misfortune of working for a certified brasshole.READ»

Twitter Creator Jack Dorsey on Plane Crashes, the Ghost of Britney Spears, and the Difficulty of Defining Influence

If you're addicted to crafting the perfect 140 character tweet haiku, you can thank--or curse--Twitter creator Jack Dorsey. The former taxi, courier and emergency services dispatcher--and current Twitter chairman and CEO of credit card payment company Square--believes there's a universe in every tweet and that less can lead to so much more.READ»

New Scientist Brainsources Its Latest Cover, While Guy Kawasaki Crowdsources His

But which method is going to work best on the general public? READ»

Why Tech Nerds Love Flying Virgin America

Social media manager Jill Fletcher on how Virgin America became the airline of choice for the nerd set, and the customer service challenges presented when everyone on board is connected.READ»

Ford Speaks: How to Sell Cars and Influence People

This interview is part of our ongoing series related to The Influence Project. Scott Monty is the global digital communications chief for the Ford Motor Company, and full disclosure, a force to be reckoned with in The Influence ...READ»

The Team Who Made Old Spice Smell Good Again Reveals What's Behind Mustafa's Towel

Wieden+Kennedy global interactive creative director Iain Tait tells us how they choose which Tweets Mustafa replies to, why they are using YouTube, and what it’s like to produce nearly 100 spots a day. Monocle smile! READ»

Guy Kawasaki on Twitter Brawls, Authenticity, and How He Plans to Win The Influence Project

Guy Kawasaki is the co-founder of the news aggregator Alltop.com, the former chief evangelist for Apple, and author of, among other titles, The Art of the Start. At the end of The Influence Project’s first week, Kawasaki sits ...READ»

Summer Reading Picks From Dan Pink, Seth Godin, Eliot Spitzer, and More

As summer arrives, there's the hope that we can carve out a bit of time to read one or two books that may leave a mark after we've returned to the grind. I reached out to a diverse collection of thinkers, writers, and entrepreneurs and asked what non-business writing has had a big impact on them. They sent back an intriguing collection of fiction, science fiction, and history books.READ»

Made To Stick: Presentations That Stick

How do you avoid that bullet-riddled PowerPoint presentation that everybody loves to hate? Here are three ways (presented without bullet points).READ»

Guy Kawasaki Gives A Reality Check

[video_twistage 1]One of our favorite business thinkers is Guy Kawasaki. He's been a Silicon Valley insider for a long time and his latest book, Reality Check, doles out tons of great advice for entrepreneurs. Here we sit down with ...READ»

The State of Microsoft: Are they losing focus?

Historically, Microsoft has been a leader in desktop software. The company revolutionized computing by transitioning the computer from the university research centers to our homes. Microsoft has since branched off...READ»

Where is MacWorld Without Apple?

In early 1000 AD, Genghis Khan brutally slashed through Asia to form the Mongolian empire. It was Khan’s military leadership and charisma that paved Mongolia’s path to victory and consequently, after his death, the...READ»

Using LinkedIn & Twitter to Build a Digital Reputation

Seth Godin is the marketing guru, Guy Kawasaki is the entrepreneur, Chris Brogan is the social media master and Dan Schwabel is the personal branding leader. Each of these enterprising individuals spent years crafting...READ»

Five Rules You Should Know about Being a Creative Business Professional

There's the way of the world and then there's the way you want the world to be. For some of us that includes business. there is the truly illegal and then there is the truly creative, which sometimes "jumps the curve", as new ...READ»

The rise of the ultimate lists

What is your relationship with...today's lists for everything?READ»

Expo! Expo! 2009

If you're wondering why the International Association of Exhibitions and Events stages an event about staging events, you're not alone. "I've tried explaining it to my elderly mother," says IAEE president Steven Hacker. "She never ...READ»

Fast Company Recommended Events December 2009

December MON TUE WED THU FRI SAT SUN   01 02 03 04 05 06 07 08 09 10 11 12 13 ...READ»

• The Simpsons, by the Numbers
• Freeze: The Antarctic Treaty Turns 50

Are Investors Hedging, Or Is Your Baby Ugly?

Every time we show an investor our concept and our prototype, they absolutely love it. How can we get the investors to get over their fear and pull the trigger?READ»

• Ask Dan

BlogWorld & New Media Expo

Whatever you do, don't confuse the BlogWorld & New Media Expo with that other techie meeting in Austin. "South by Southwest is spring break for geeks," sniffs event chief Rick Calvert. "We're more focused on educating online ...READ»

Fast Company Recommended Events October 2009

October MON TUE WED THU FRI SAT SUN       01 02 03 04 05 06 07 08 09 10 11 ...READ»

25 Ways to Promote and Market Your Blog

A blog might be the most powerful tool in your marketing toolbox, but it needs to be promoted as well. Here are 25 proven methods to driving more qualified leads to your blog.READ»

The Honesty of Hypocrisy

Utilizing video's as a learning medium, I am glad I encountered the Malcolm X video of his speech at the Oxford Debate.  It was perhaps one of the most instructive finds other than when Guy Kawasaki a few days tweeted about ...READ»

Is Social Networking for the Olds? Two New Reports Think So

New reports from Nielsen and Ofcom show that Twitter and Facebook are becoming less popular among today's youth.READ»

Human Actions #9.1

There are two ways for me to practice virtue.  The first is to find people who I believe can reveal it to me. The second is to it myself because my heart is true.  I prefer second approach, the "self-directed virtue" ...READ»