Topic: Guitar Hero

Portrait of the Rapper as a Young Marketer: How K'naan Delivered on Coca-Cola's $300 Million Bet

Coca-Cola bet that an unknown Somali rapper could support its biggest marketing campaign ever. The company was right, and it may have launched a new star. Or not.READ»

• Two Versions of "Wavin' Flag"

Apple Launches New MacBook Air, Lion OS X, Mac App Store, iLife 11

Steve Jobs shows off Apple's latest MacBook Air, its latest operating system Lion, and the Mac app store.READ»

Microsoft Finally Launches a Portable Xbox--Inside Windows Phone 7

Years ago, there were rumors of a handheld Xbox to compete with the PSP and Nintendo DS. Microsoft finally delivered today, in a very bold way--high-end integration of Xbox and Xbox Live into Windows Phone 7. Gamers: read this.READ»

Xbox 360 Slim Designer Scott Wilson Is Also Making Conference Tables More Fun

No, it doesn't have built-in Kinect, but these tables are smart and real pretty.READ»

Live Coverage: Steve Jobs Keynote from Apple's WWDC10

[Click refresh for updates and log in for the fastest feed]News Update: Apple's iPhone 4 Screen is Better Than Your Retinas 2:55 ApplauseThat's the end. Jobs thanks the iPhone 4 team, and wraps it up.Thanks to everyone who tuned ...READ»

The Most Creative Entrepreneurs in Business

Last year's list of the 100 Most Creative People in Business spanned industries of all sizes--this year's list, which launches later this month, promises to be just as expansive and eclectic. Here we present the top entrepreneurs of ...READ»

"Red Steel 2" Director on Motion Control Gaming, Making a "First-Person Brawler"

This month, Western-meets-Samurai Anime game "Red Steel 2" takes a giant leap forward in translating players' movements into epic on-screen swordfights. Creative director Jason Vandenberghe gives us an inside look at the making of an action game with detailed motion controls and shares his enthusiasm for PlayStation Move and Microsoft's Project Natal.READ»

Bioware's Quest for a Digital Fellowship With Gamers

With the release of Mass Effect 2 today, Bioware pushes further into digital content. "We are trying to create an ongoing digital strategy around connecting with players," said Dr. Greg Zeschuk, cofounder of Bioware. The game is ...READ»

iDouchery: Jersey Shore-ified Accessories Turn Smartphones Dumb

Hey Jersey Shore fans: We got a "situation" here. Rocking that Ed Hardy shirt and fist pumping with an unadorned, ill equipped cell phone will not help you hook up on the boardwalk. Don't worry, bro. We got you.READ»

Engaging youth is about creating a movement

Holding the attention of global youth today is more difficult than ever. A recent study found that 62% of teens are apathetic about marketing and advertising meaning they aren’t anti-brand but you have to work very hard to get them ...READ»

Rock Band for iPhone Launches to Thunderous Applause

Living room rock gods, take note: the battle of the bands is on, and this time the arena is portable. Electronic Arts, MTV Games, and Harmonix have finally launched Rock Band for the iPhone, challenging Tapulous's monopoly in the ...READ»

Daft Punk Comes to DJ Hero

The definitive DJ duo creates 11 mixes for DJ Hero, the upcoming game from the makers of Guitar Hero.READ»

From Guitar Hero to The Beatles: Music Games at War

With the debut of The Beatles: Rock Band and Guitar Hero 5, MTV Games and Activision Blizzard are fighting to dominate the music genre--but can they beat the recession?READ»

Soulja Boy Cranks Out iPhone Remix App, More Artists Coming Soon

When Fast Company dubbed DeAndre "Soulja Boy Tell 'Em" Way (colloquially known as "Soulja Boy") the most creative person in the digital music business, I knew he wouldn't disappoint. And lo and behold, the 18-year-old rapper who ...READ»

Video Gaming Puts Your Design Firm Ahead of the Game

Gaming has moved far beyond the arcade, dark basements and dorm rooms. Knowing where it's going makes your company more competitive.READ»

• Brett Lovelady's ASTRO Design blog

YooStar Turns Greenscreening Into a Game

Greenscreening is about to make the leap from dodgy movie and TV special effect to a home entertainment social game in the style of Guitar Hero. At least, that's what YooStar, who'll be marketing the new device, is ...READ»

The Most Innovative Companies in Gaming

You have seen our Fast Company 50. But what are the companies within specific categories doing creative and ground-breaking work? Who is leading an industry into the future? Here we present the top ten firms in Gaming.READ»

Alex Bogusky Isn't Jesus After All

As marketers slash their ad 2009 budgets and Madison Avenue continues to purge talent (3,000 at Omnicom alone), it turns out that even agencies at the top of their game are proving vulnerable. Back in June I chronicled the diefied ...READ»

Virtual Reality Has Arrived: Live From PSFK Salon (video)

This morning at PSFK's "Good Ideas in Digital" salon, the consensus was that 2008 was the year the "virtual reality" we've been prognosticating for decades finally arrived. Only, instead it being some kind of 3D-style headgear, virtual reality has come to life in the form of tech like Wii, Guitar Hero, and (arguably) the iPhone.READ»

The Beatles Join MTV’s Digital Empire

MTV is on a roll. Just days after announcing a fresh new music video web site comes news that MTV Networks will license songs from the Beatles for an upcoming video game from Harmonix, the makers of Rock Band.READ»

• MTV’s Digital Makeover
• MTV Finally Returns to the Music Video Business

The Barbie Bubble

When I finally cleared through the crowd of technology reporters at the press preview for Digital Life ­-- the largest consumer electronics show on the East Coast -- I saw the booth causing the buzz was Mattel. Besides hand-held ...READ»

You Can Take That to the Bank...Not!

A Kick In the Career: In this week's column, humorist and career expert Tom Stern takes a stab at the banking industry, but promises there's light at the end of the tunnel.READ»

• Silicon Valley's Angel Investors

Now February

A calendar of events this month.READ»

Hype Machines

The holidays aren't just for kids--and these playthings aren't, either.READ»

In Today's Papers

From the reading pile: Corporate Monogamy Conventional wisdom seems to be that executives who sit on boards sit on many. Turns out that about half sit on just one. Do the Rights of the Disabled Extend to the Blind on the ...READ»