Topic: Gregory Berns

Creative Thinking: Making Diamonds from Coal

In the October edition of Fast Company Magazine, Gregory Berns wrote an article entitled “Neuroscience Sheds New Light on Creativity”, which I think is fascinating.  Read it here. The article essentially explains that our ...READ»

Thinking Creatively: Making Coal into Diamonds

In the October edition of Fast Company Magazine, Gregory Berns wrote an article entitled “Neuroscience Sheds New Light on Creativity”, which I think is fascinating. Read it here. The article essentially explains that our ...READ»

Mediocrity: The Hidden Economic Price of Fear

 I’ve been haunted by a story I read in the New York Times business section a week or so ago. Dr. Gregory Berns, who runs the Center for Neuropolicy at Emory University, cooked up an experiment to determine what fear does to our ...READ»

Letter From the Editor of Fast Company: Shock Value

If I had thought ahead, I would have gotten a pedicure. A few weeks ago, I was at an executive retreat and found myself in a strategy session that took place in an open-air porch. All of us were sporting shorts (or skirts) and bare ...READ»

Neuroscience Sheds New Light on Creativity

What neuroscience reveals about how to come up with new ideas.READ»

• 10 Rules of Effective Brainstorming
• Ponzo Scheme
• Iconoclasts

Fast Company October 2008 Contributors

Jake Chessum When photographer Jake Chessum spotted Marcel Wanders's logo -- his face sporting a fake nose and the words "handle with love" -- on a roll of packing tape, he thought, Why not wrap Wanders up in it? ...READ»