Topic: Greenville

Sharing Vs. Selling: A Lesson From Gospel Music

This fall, I am working on wrapping up the manuscript for a book called Spreadable Media, a collaboration with MIT Convergence Culture Consortium. In short, businesses are looking at how content that circulates ultimately makes ...READ»

Cultural Misconceptions and the "Midwife" Brand

Communicators have long known that one of the most crucial ways to activate an idea in people's imaginations is to find a relevant way to discuss it and present it to them. I remember a colleague telling me that the makers of TiVo had ...READ»

Corvette and the Importance of Community

I've been reading an early draft of Carol Sanford's new book on moving beyond corporate responsibility, tentatively titled The Responsible Business. Sanford has spent her career helping organizations understand how to serve all ...READ»

Fast, Green, Deep Orange EV Earns Grad Students an A+

For a group of eco-minded Clemson engineers, graduate school involved serious automotive innovation.READ»

6 Rules of Thumb for B2B Marketers

B2C brands have all-too-often been guilty of finding low-cost ways to spit marketing out to as wide an audience as possible while only looking at ROI through the lens of sales made rather than giving any thought to the impact on the reputation/goodwill of the brand.READ»

How to Reform Academic Research in a Digital Age (and Why We Should Care)

Academics face a number of challenges in a digital era as they struggle to change the ways in which research is conducted and shared. Here's 10 thoughts on how to change this, and why these changes are so crucial.READ»

Could Empathy Teach Marketers to Cease Fire?

Like circus impresarios or wrestling promoters of yesteryear, some marketers talk about their audience as if they are dupes or "marks." If marketers were to consider how they feel as the "marketed to," some of the most disrespectful marketing practices wouldn't make it past the brainstorming chart.READ»

Does Digital Communication Foster More Ethical Business Behavior?

I've been accused in the past of being an optimist. Perhaps I'm about to add fuel to that fire with this proclamation: I believe that social media makes corporate America more ethical.READ»

A Lesson From Dillon, Texas: Brands Shouldn't Be Afraid of Vulnerability

Traditionally, while marketers might have talked about empathizing with customers, it was a stretch for brands to display humanity. Then, people became less responsive to un-human brands. No group better encapsulates the appeal of flawed, human heroes than the characters of "Friday Night Lights." On the current season, we've seen two brands embrace vulnerability: Sears and Under Armour.READ»

Truly Tackling "Social Media" Will Require a Deep Shift in Corporate Logic

I've consistently seen conjecture, and occasionally even numbers, to back up the point that recessions drive innovation. In particular, one of the oft-repeated "truths" is that a down economy clears us of outmoded thinking as ...READ»

2010 Audi A4 Sedan Sale Taking Place at Greenville Audi Dealer

Greenville Audi dealer, Steve White Audi, announces price reductions on 2010 A4 sedans. Prices have been reduced by as much as $2,200.READ»

2010 Audi A4 Sedan Sale Taking Place at Greenville Audi Dealer

Greenville Audi dealer, Steve White Audi, announces price reductions on 2010 A4 sedans. Prices have been reduced by as much as $2,200.READ»

Volkswagen Jetta, Routan, Passat On Sale at Greenville Dealer

Volkswagen Passat, Routan and Jetta among the 2010 models on sale at Greenville Volkswagen dealer, Steve White VW. New lease programs and cash back incentives are available on all three models.READ»

Volkswagen Jetta, Routan, Passat On Sale at Greenville Dealer

Volkswagen Passat, Routan and Jetta among the 2010 models on sale at Greenville Volkswagen dealer, Steve White VW. New lease programs and cash back incentives are available on all three models.READ»

Bumped Passengers, Fines Aside, "It's All About Relationships" for Southwest Airlines

Southwest has pissed off its fair share of customers, bumping more of them from oversold flights than any other carrier last year. You don't have to look to far to find disgruntled flyers saying things such as, "I have always flown ...READ»

Google's Minnie Ingersoll Talks Fiber, Workplace Perks, and Surfing

Ingersoll and Google's Alternate Access team are working on creating next-generation broadband networks -- featuring speeds up to 100 times today's standard -- to spur the coming wave of online innovation.READ»

• What's Next: The FIFA World Cup
• Where's Next: South America's East Coast

Scott A. Forbes Saddle River

Scott A. Forbes Saddle RiverREAD»

Cities Go Gaga for Google Fiber With Glowsticks! Flashmobs! Twistee Treats! An Icy Lake Jump!

Watch how far cash-strapped municipalities will go to lure Google's big bucks and super-fast fiber network. Desperation, apparently, is a dish best served frozen. READ»

South Carolina Audi Dealer Offers Sale on 2010 Audi A4

2010 Audi A4 FrontTrak now available at Greenville Audi dealer, Steve White Audi. South Carolina Audi shoppers can lease the new A4 for just $399 per month.READ»

South Carolina Audi Dealer Offers Sale on 2010 Audi A4

2010 Audi A4 FrontTrak now available at Greenville Audi dealer, Steve White Audi. South Carolina Audi shoppers can lease the new A4 for just $399 per month.READ»

For Tech's Sake: Are These Vehicle Bells, Whistles Improvements?

The auto industry may be on the skids, but technological "advances" keep on coming. So while we are driven to distraction with in-dash tweeting and all manner of GPS and fuel efficiency diagnostics, Fast Company took a look back at ...READ»

10 Things Corporations Can Learn from Pro Wrestling

Recently, writing about the death of the incomparable Capt. Lou Albano, journalist Phil Reisman with The Journal News wrote: "Somebody once said that to understand America, you have to understand pro wrestling." If you're looking ...READ»

Why Online Branded Entertainment Should Study Soap Operas

With so many companies in the past few years talking about producing online video and other forms of "branded entertainment," I'm amazed by how people often talk about these trends as if they are new. Radio and early television was ...READ»

Spreadable Media: A Cure for Viral Marketing

If a viral marketing campaign drops in a press release, is it really viral?READ»

Who Benefits When Media Industries and Academics Dialogue?

In Monday's post, I wrote about the promise for dialogue between media studies/communication academics and media/corporate communication professionals. In my experience, when media industry practitioners and academics come together to ...READ»