Going green is a big business trend, so big in fact that it’s not one trend but several. Going green will not go away, but the various trends within the green business movement will change direction, creating opportunities for new ...READ»
Written by Landor Associates' Chief Strategy Officer, Russ Meyers looks at the growing consumer awareness, their influence on brands and the emergence of green products.The 1980s—it was the era of big hair, big shoulder pads, and ...READ»
Every day, more and more people are realizing the need to help protect the planet against the impending global warming in whatever way they can. The truth is that we all have a responsibility to the environment. As a home business ...READ»
I'll
be speaking in NYC Friday 3/19 at GoGreenExpo's Business Day. Business
buyers get in free on Friday. If you'd like to attend Saturday and/or
Sunday, here's a discount code (gets you into the Architecture Fair
also): visit ...READ»
Sure, LEED and Energy Star-certified houses are great, but they can never make a difference on a large scale until low-income homes are included in the mix. Habitat for Humanity aims to bring green housing to all income levels with a ...READ»
While there were flickers of the green movement in the 1960s only recently have we seen an explosion in the green sector. Much like plastics in the early 1970s, starry-eyed investors are lining up at the door to invest in...READ»
The U.S. government has been the saving grace for green technology, injecting much-needed cash into startups and established companies to expand their services. Now Panasonic is giving the government a run for its money with an ...READ»
The Opportunity Green 2008 conference held at UCLA November 8-9 lived up to its name. The green leaders there had many backgrounds and perspectives, but one message they shared in common was that going green is more than just a ...READ»
Green building is booming even more than expected, indicates a report released today by McGraw-Hill Construction. In our July/August issue, senior writer Linda Tischler reported that 10% of all U.S. housing starts will include some ...READ»
Vanity Fair is doing it. The Week is doing it. Even Wal-Mart is doing it. Everyone is going green. So, here's a riddle for you: When is green no longer green? Answer: When it's a green marketing machine.
Just like organic, someone ...READ»
Americans spend 90% of their time indoors--and much of that at work. According to the EPA, air pollution is up to five times worse inside than outside. Harsh cleaning chemicals contribute to the problem. In fact, one-third of the ...READ»
The 2010 Honda insight seems to have caught more buzz internationally then expected. Could it be because it was tagged the cheapest gas-electric hybrid on the market? This is one reason the Honda Insight gained so much attention in ...READ»
Wikipedia has a great summary of what sustainable design
really is. The statement "Sustainable architects design with
sustainable living in mind" is very true, and very important! It brings
attention to the fact that if ...READ»
At first glance, the Going Green Film Festival, which claims to be the first film fest to focus solely on green filmmaking, seems reasonable. Films can be submitted only through the festival's Web site in three categories: Green ...READ»
Osaka, Feb 18, 2008 — Thirteen years after Sean White and I published The Total Quality Corporation which showed how companies can make money by going green, McKinsey last week announced to the world that companies can make ...READ»
The United States Patent and Trademark Office's (USPTO) Green Technology Pilot Program, launched in December to fast track green tech patent applications, has been good to many companies--Skyline Solar, for example, received a ...READ»
In the never ending cycle of green paradoxes, many consumers say they would pay more for green technology, but the VCs have slowed their investments there. Granted consumers were talking about home electronics and the VCs referred to ...READ»
Judging by my life this week, the environmental movement is on a growth path: <li>Today, I leave for New York City, where I'll be speaking tomorrow at the <a ...READ»
With everyone buzzing about green issues these days, MSN launched a green channel for its network of sites this week. The channel serves as an aggregator for all of MSN and MSNBC's environmental news with additional content from ...READ»
Over the past couple of years, i started on my own "green" journey. Foreseeing the plight of fossil fuels and oil in particular, it wasn't really a hard decision.Early adopters to renewable and alternative energy seemed to gain in the ...READ»
Green IT is suffering from a disconnect. Although people say they are pro-environment and will look for this in their products, in reality their spending behavior paints a different picture.READ»
We could argue successfully that the White House is the premier organization devoted to the care of its constituents. The entire country is run out of the place -- citizens are the customers, or they should be. So if the White House ...READ»
