Neuroeconomist Paul Zak has discovered, for the first time, that social networking triggers the release of the generosity-trust chemical in our brains. And that should be a wake-up call for every company.READ»
In a larger-than-life event like the Gulf Oil disaster, words can only do so much to portray the bitterness, anguish, and absurdity of the situation. We must also rely on images and video to document the tragedy. We've shown ...READ»
You probably compete in a crowded marketplace. You might have to compete with bigger companies who have more established brands. So how do you stand out? Let's take some inspiration from a shop called Voodoo Doughnut in Portland. READ»
If you want to brand your name for speaking gigs or for consulting engagements then use your own name. Furthermore if you are planning to write a series of books then using your own name makes the most sense to me. READ»
One of the big benefits of a book trailer is how is improves search engine ranking for an author’s main web site, providing you carefully select traffic driving key words and titles. An example of book trailers we’ve created can be viewed at Westwind Communications YouTube Channel at: http://www.youtube.com/thebookpublicist or http://www.westwindcos.com/book READ»
Book publicist and book marketing expert Scott Lorenz suggests authors visit book fairs and events to promote their books and meet book industry contacts. http://www.book-marketing-expert.comREAD»
Here’s part two of my conversation with Ellen McGirt, Senior Writer for Fast Company magazine and Dean of Fast Company’s “30 Second MBA” website.Part one can be found here.5. Many organizations see and hear the potential ...READ»
I’m a big fan of Fast Company’s “30 Second MBA” site. The minute it launched, I felt it offered a simple yet highly effective way for organizations to integrate social media concepts into their internal communication ...READ»
She's reported on everything from solar-powered eateries to advances in geothermal energy. In the process, the 25-year-old Zaleski has become one of the world's strongest voices on the green economy.READ»
As a book marketing guy and book publicist it’s imperative for me to keep up with all of the great books and magazine articles being published on the topic of book marketing.
I’ve read dozens and dozens of books on book marketing and usually have found a morsel or two of useful information in each one. Here’s a list of my favorites. READ»
I recently interviewed nationally syndicated talk show host George Woods. The topic, How to Get Booked on a Radio Talk Show and What to do Next Woods offers great advice on how to get booked on radio talk shows as well as conducting a first class interview.
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Levy Restaurants knows how to feed a crowd--with discipline, a helping of creativity, and, as needed, a dash of resilience. Plus the occasional lasagna.READ»
There has never been a better time for one person, with brains and commitment, to have a huge impact on a company, on an industry -- even on the world.READ»
Watts Wackers says you can see the future. All you have to do is look differently -- and different. That's why you'll find him panhandling in New York City, riding the range in Montana, busing tables at Taco Bell.READ»
With "Myst," the Miller brothers unleashed a pop-culture phenomenon and achieved phenomenal business success. Now they're hard at work on "Myst II." Will they escape the demons that stalk fame and fortune?READ»
When you pick up the next issue of Fast Company magazine, Al Gore will be serenely looking back at you. We were fortunate to have Good Morning America do a quick mention of the story -- check it out here. (The video screen for the ...READ»
NBC's decision to deny access to New York magazine's Meryl Gordon was a strange choice considering all the bad press they have been getting lately. Businesses should realize that journalists are going to write the story anyway with ...READ»
