How Spin Master Toys created the hit Liv dolls, a thoroughly modern marriage of tech, storytelling, and 21st-century marketing that has industry giant Mattel looking over its shoulder.READ»
Yesterday is gone. 2010 is the time to start anew. It’s true that many of my clients and colleagues
are tightening their belts now through the first quarter of 2010, but
it’s not due to fear carried over from 2009. Instead, many ...READ»
Jerry Storch, 50, who became CEO at Toys "R" Us in February 2006, was the only retailer to appear before a Senate subcommittee during a special hearing on toy safety in September. The following is an edited excerpt of his ...READ»
It's hard to remember a less-inviting time to have a great idea for a new company or to champion new ideas to change a big company. But leaders who think big aren't willing to downsize their ambitions -- they just have to work a little harder (and smarter). Here's some battle-tested advice on how to stay fast in slow times.READ»
...wherein we save you from awkward networking, bad coffee, and having to deal with the crowds in Times Square. In this edition, Forrester Research's Consumer Forum, a two-day event at New York's Marriott Marquis, which focused on ...READ»
