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Topic: Georgia-Pacific Corporation

  
INNOVATION   |  Comment

Brands With Character

How to create the next Doughboy? One company takes clients to three-day Character Camps to help overhaul their brand images.READ»

Toilet Paper

Green Toilet Paper Buying Guide: Be Kind to Your Behind vs. Hug a Tree?

Greenpeace recently released a tissue-buying guide for consumers to highlight the use of post-consumer recycled content and environmentally friendly bleach. Green Forest came in first, with Whole Foods' store brand, 365, ...READ»

LEISURE   |  Comment

White Collar, Black Belt

Some first-step exercises for putting Aikido tactics into practice.READ»

Lead Softly, but Carry a Big Baton

Symphony conductor Roger Nierenberg knows a thing or two about creative management. How else do you get the piccolos and the percussion to stay on the same page?READ»

This Old House Is a Home for New Ideas

"If you can change your mind, you can change the world," says creativity guru Joey Reiman. But how do you change your mind? By slowing down long enough to think: "Experience the power of a slow company."READ»