Topic: General Mills Inc.

End Marketing Apartheid Now

The meteoric rise of Barack Obama juxtaposed with the viral infection of Michael Richards and Don Imus brings to mind the stereotypes that have long plagued the business of marketing. READ»

Making Nice: The Stops and Starts of Advertising for a Cause

The stops and starts of pausing for a causeREAD»

• Made To Stick: An Arms Race of Goodness

50 Ways to Green Your Business

Half-a-hundred options for cleaning up your business, from the universal (catch that rainwater!) to the specific (lose the plastic bowls!). Mix, match--join in.READ»

The Best Things in Life Are Free

In an excerpt from his book, Free Prize Inside!, Seth Godin shows how anyone can champion new ideas.READ»

The Best Things in Life Are Free

In an excerpt from his new book, Free Prize Inside!, Seth Godin shows how anyone can champion new ideas.READ»

Where Women Want to Work

Earlier this week, I was pleased to see former Fast Company staffer Jill Kirschenbaum on television, as well as quoted in several newspaper articles. The reason? Now editor in chief of Working Mother magazine, Jill was talking about ...READ»

Deep Pockets, Open Mind

Got soy? Scott Lutz and his colleagues at 8th Continent aim to create an innovative player in a fast-growing segment of the food business. The formula: Use the clout of their corporate parents (DuPont and General Mills) and the brains of executives who think different.READ»

Scenes from the Culture Clash

Companies are just now waking up to the havoc that the newest generation of workers is causing in their offices.READ»

Foremost World-Changing Agencies

Saatchi S. Cone. Global Change Network. Emotive Brand. Frog. GreenOrder. DiMassimo Goldstein. Little Big Brands. 8 Agencies Changing the Industry - And the World.READ»

Diamonds Are A Cereal Marketer's Best Friend

 When C.W. Post started a small business in 1895 with his first batch of "Postum" (breakfast cereal) he probably did not foresee his company getting into the diamond business. The cereal company has ...READ»

A Farming Fairy Tale

Imagine that you could wave a wand--and make all our food organic.READ»

Idea Ambassador

Job Titles of the Future: Kristin Shanley MilburnREAD»

Lead Here

Hewitt, the global HR outsourcing and consulting company, has released its 2005 study of the top companies for leaders. What are the top 20 companies for leaders? 3M Company General Electric Company Johnson & Johnson Dell Inc. Liz ...READ»

Think Positive

Report from the FuturistREAD»

How One Man Confused Grocers and Won Customers with Canned Pancakes

Sean O'Connor has struggled with a monster. "Grocery is the biggest business you never think about," he says. "It moves incredibly slowly. We had no idea of the hurdles." He should know. He's spent the ...READ»

Innovation Wednesday: Wal-Mart Surpasses Goal to Sell 100 Million Compact Fluorescent Light Bulbs Three Months Early; CEO H. Lee

Wal-Mart, take your victory lap. Wal-Mart announced yesterday that the company has blown past an ambitious goal of selling 100 million compact fluorescent light bulbs by the end of 2007 -- three months early. This is no small deal ...READ»

Food and Beverage Companies Need to Cut Carbon Emissions, or Else

Trucost, an environmental data provider, released a report revealing the greenhouse gas emissions and carbon footprints of S&P 500 companies in a number of sectors with the intention of helping said companies prepare for the ...READ»

Pepsi Tries Throwback Branding -- with a Premium Price

Marketers are dead certain that consumers always want something fresh and new; meanwhile, consumers often seem to hate big changes—as Pepsi's and Tropicana's disastrous rebrandings just proved. But for some reason, everyone ...READ»

How Do I Love Thee? Let Me Plot the Graph.

Marketers have figured out a way to measure how consumers really feel about brands. Warning: Love hurts.READ»

Chatter

Low-Carb Carnage.READ»

Benefits of Buying "Local"?

Exploding the myths, presumptions, and pretensions of the "buy local" bullies.READ»

• Making French Rabbit's New Eco-Smart Wine Bottle
• Library of the Living Dead

How Safe is Food Packaging?

After Nalgene was accused of putting Bisphenol A (BPA)--a chemical linked to breast cancer and early puberty-- in its water bottles, the embarrassed company quickly stopped using it. But Nalgene is far from the only company to use ...READ»

Wagging Your Tail

Executive recruiter Dave Hardie on the benefits of leaving gracefully, consumer-products experience, and balancing We versus I.READ»

Fast Forward 2005: <span>91-95</span>

The future is something to get excited about again. Here's our look at the surprising people, ideas, and trends that will change how we work and live in 2005.READ»

To Help Others Develop, Start With Yourself

Great leaders encourage leadership development by openly developing themselves.READ»