Topic: Gatorade

Loco Motion

The creative crazies at Motion Theory turn the video world topsy-turvy.READ»

Blend Categories To Create New Ones

Yesterday I began my review of EnlightenNext magazine and its conscious evolution from a newsletter to a mainstream, glossy publication. EnlightenNext is packed with in-depth articles ranging from business and politics to spirituality ...READ»

It's a (Red) Bull Market After All

The controversial energy drink in the slim little can has a simple but crafty grassroots marketing strategy that's winning hordes of loyal gen-Y fans. Two branding experts think Coke and Pepsi should be taking notes.READ»

Letter From the Editor: The Best Rivalry in Business, Refreshed

When you're in the media business, you worry about the cost -- and the risk -- of creating a new product from scratch each time. Movies, music, magazines: We all share the same challenge. In comparison, the idea of creating the same ...READ»

Don't Let Your Product Get Booed

Every night from June to August, we watched as town hall meetings erupted into screaming matches. On September 9, South Carolina Republican Rep. Joe Wilson yelled "You lie!” at President Obama during his speech to a joint session ...READ»

Create A New Category – Build A Profitable Niche

On Wednesday I started an examination of an investment strategy firm that specializes in microfinance, Minlam Asset Management. As I interviewed one of Minlam’s founders, Mike Hokenson, I noticed a reoccurring theme that I see ...READ»

The NBA's most jealous superstar

Today's plucky boasts interesting names such as Kobe and Bulls would suffer again in 1989 and the Pistons, now famed, "Jordan Rules" cover simplified in once again eliminating the Bulls.In 1990 the Bulls emerging talent surrounding ...READ»

Sustainability: Bottled Water Gets a Bad Rap

This just in: the bottled water industry is actually good for the environment. That's what Kim Jeffrey, chief executive of Nestle Waters, claims in a recent Q&A for the New York Times. Not only do bottled water companies work hard ...READ»

How Can I Help You?

Your customers will tell you how to get better. Are you listening?READ»

The Wired Of The Spiritual World – EnlightenNext Magazine Has Evolved

I was in my office sorting through mail after a week away from town when I unwrapped a magazine I never ordered. In my hand, it felt like a FastCompany magazine. It was thick, with heavy paper and bright graphics. But when I flipped ...READ»

Footballers in Tights Flog SoBe Water for Super Bowl [video]

What does it take to convince NFL superstars like Patriots All-Pro offensive lineman Matt Light (6 ft. 4inches, 305 pounds), New York Giants’s 274 pound defensive end Justin Tuck, and Baltimore Ravens's 250 pound tackle Ray Lewis ...READ»

Wanna Score? Dish the Rock!

At Never Too Late Basketball Camp, it's never too late to learn to be a team player. If you want to win at hoops, it's not enough to have game -- you gotta have team.READ»

The Money Game

Despite the NFL's problems, the league remains the premier advertising and marketing platform for companies that target men. An official sponsorship lets companies use all NFL and team logos in their marketing and promotions, and get value from being seen on television during games (in sideline Gatorade dunks, for example). Rival companies that lose out on an official deal cleverly formulate counterstrategies to associate themselves with NFL teams and players. Here are the marketing muscle matchups in four popular advertising categories.READ»

The Best Advertising Slogans of All Time According to Digg Users

People take their favorite ads seriously--witness the huge response to Inc.com’s list last week of the “The 10 Best Slogans of All Time,” which popped up Wednesday on Digg.com and promptly touched off a groundswell of impassioned debate. From Tony the Tiger to milk moustaches, many PR campaigns have left a lasting impression on people. Here are some of the best nominations from Digg.com users.READ»

• 8 Buzz-worthy Advertising Campaigns
• How to Build a Brand Like Obama
• What Makes a Brand Authentic?

Are You Listening?

The techniques Matrixx has perfected amount to a handbook for cutting-edge service -- the how-to practices every company needs to compete in a world where business is still about getting and keeping customers.READ»

iFive: GM and Chrysler to Get Bailed Out Again, Peter Chernin Meets Peter Griffin, and Amazon-Digg? in Today's Innovation News

While you were sleeping, innovation plotted its comeback. Here's today's innovation news: President Obama's auto task force appears ready to keep GM and Chrysler afloat with more bailout loans, pending concessions from ...READ»

How We Sell

If shopping is the great American indoor sport, why isn't it more fun? Why isn't it easier? Why isn't it better? Paco Underhill, founder of Envirosell Inc., decodes the secrets of retail design to explain the rules behind how we shop.READ»

Make Your Workout Work Out

Master trainer Mark Verstegen takes a crew of overworked twentysomethings from adidas-Salomon and builds them into athletes who are quicker, faster, and stronger. He'll do the same for you.READ»

Message in a Bottle

Americans spent more money last year on bottled water than on ipods or movie tickets: $15 Billion. A journey into the economics--and psychology--of an unlikely business boom. And what it says about our culture of indulgence.READ»

Label Maker

The secrets behind a good-looking package.READ»

Don’t Be A Chicken Little: Rosetta Stone Knows The Sky Isn’t Falling

The market has fallen two weeks in a row and the analysts are already running around like Chicken Little. While it is so tempting to get caught up in these daily dramas, it is also short-sighted. Consider, for example, the case of ...READ»

Jonesing for Soda

In an energetic, enormously candid interview, Jones Soda's founder shares some stories about the building blocks of his business.READ»

Fast Growth, Great Service

In a period of diminished hopes and slower growth, Convergys is a change of pace -- a company that's growing fast without sacrificing service. And it better not: service is its business.READ»

Innovation Now!

Conventional wisdom says to get back to basics.

Conventional wisdom says to cut costs.

Conventional wisdom is doomed.

The winners are the innovators who are making bold thinking an everyday part of doing business.READ»

How EDS Got Its Groove Back

Before Dick Brown took the reins at EDS, people wrote the company off as slow, stodgy, even uncool. By focusing on the soft stuff -- the company's culture -- he's turned EDS into the leading example of an old-economy company that gets it.READ»