Topic: Gatorade

The New Faces of Social Media

From YouTube celebrities to chief social-media officers, these unexpected players exert outsize impact and power online -- offering new channels of communication that businesses can't afford to ignore.READ»

How To Make Your Business Successful For FREE: Lessons From Nonprofits

Your company is slashing its budget and reducing staff. Nonetheless, you want to enhance your brand and motivate your employees. Look no further than the nonprofit sector for solutions. And, best of all, Nancy Lublin has pulled all ...READ»

What’s a Duck to Do?

Pre-1992, even loyal customers struggled to recall the insurance company’s name - the “American Family Life Assurance Company.” But today, customer and non-customers alike, indeed anyone in the U.S. or Japan who watches ...READ»

Nike's Tiger Woods Ad: Too Soon?

The golfer's first ad for Nike since The Troubles is haunted by the reprimanding voice of his deceased father, Earl.READ»

WANTED: Reebok ZigTech Sneakers

Reebok's ZigTech sneakers, like any new sneaker design/tech, are accompanied by a glowing press release that's chock full of questionable locker-room science and athlete endorsements. I know that. I understand it. I know that these ...READ»

Most Innovative Companies - All Stars

These companies, featured on our 2008 and 2009 honor rolls, fought a dour economy with renewed creativity and bold initiatives. (Alas, not all fared ...READ»

The Denver Broncos Away Puked on Their Jerseys

With Configuration at Serve, the Denver Broncos Away Puked on Their NFL jerseys Agreeable to build, Chaff McDaniels.By mark of very same fling, you are now the stoopidest direct in the AFC Westerly, and that's declaiming unduly a ...READ»

Apple Plays “Cat and Mouse” with Competitors

I was in Istanbul working with a group of technology executives from around the Middle-East/ Africa region and we were talking about the habits of breakthrough strategic thinkers. To get the conversation going, I decided to show a ...READ»

Aquamedica Day Spa Hosts Soldier Holiday Gift Drive

With much gratitude and in the spirit of giving to others for the holiday season, Pier Village of Long Branch has created a Soldier Gift Drive Now through December 31st. This drive will be collected for the American Recreational Military Services (ARMS) is a 501 (c) (3) public charity.READ»

John Mackey's Whole Foods Vision to Reshape Capitalism

John Mackey, the Libertarian CEO of Whole Foods, says not to worry: Capitalism and the invisible hand will cure the world's ills. But isn't it a little late to start believing in magic?READ»

• Conscious Capitalists Focus on the Ideals of Businesses

The NBA's most jealous superstar

Today's plucky boasts interesting names such as Kobe and Bulls would suffer again in 1989 and the Pistons, now famed, "Jordan Rules" cover simplified in once again eliminating the Bulls.In 1990 the Bulls emerging talent surrounding ...READ»

Don’t Be A Chicken Little: Rosetta Stone Knows The Sky Isn’t Falling

The market has fallen two weeks in a row and the analysts are already running around like Chicken Little. While it is so tempting to get caught up in these daily dramas, it is also short-sighted. Consider, for example, the case of ...READ»

Letter From the Editor: The Best Rivalry in Business, Refreshed

When you're in the media business, you worry about the cost -- and the risk -- of creating a new product from scratch each time. Movies, music, magazines: We all share the same challenge. In comparison, the idea of creating the same ...READ»

Don't Let Your Product Get Booed

Every night from June to August, we watched as town hall meetings erupted into screaming matches. On September 9, South Carolina Republican Rep. Joe Wilson yelled "You lie!” at President Obama during his speech to a joint session ...READ»

How to Monitor Your Brand 24/7

Reputations are created and destroyed online in the speed of 140 characters. Here are seven tools to earn you a thumbs-up.READ»

Create A New Category – Build A Profitable Niche

On Wednesday I started an examination of an investment strategy firm that specializes in microfinance, Minlam Asset Management. As I interviewed one of Minlam’s founders, Mike Hokenson, I noticed a reoccurring theme that I see ...READ»

iFive: GM and Chrysler to Get Bailed Out Again, Peter Chernin Meets Peter Griffin, and Amazon-Digg? in Today's Innovation News

While you were sleeping, innovation plotted its comeback. Here's today's innovation news: President Obama's auto task force appears ready to keep GM and Chrysler afloat with more bailout loans, pending concessions from ...READ»

Blend Categories To Create New Ones

Yesterday I began my review of EnlightenNext magazine and its conscious evolution from a newsletter to a mainstream, glossy publication. EnlightenNext is packed with in-depth articles ranging from business and politics to spirituality ...READ»

The Wired Of The Spiritual World – EnlightenNext Magazine Has Evolved

I was in my office sorting through mail after a week away from town when I unwrapped a magazine I never ordered. In my hand, it felt like a FastCompany magazine. It was thick, with heavy paper and bright graphics. But when I flipped ...READ»

Footballers in Tights Flog SoBe Water for Super Bowl [video]

What does it take to convince NFL superstars like Patriots All-Pro offensive lineman Matt Light (6 ft. 4inches, 305 pounds), New York Giants’s 274 pound defensive end Justin Tuck, and Baltimore Ravens's 250 pound tackle Ray Lewis ...READ»

The Best Advertising Slogans of All Time According to Digg Users

People take their favorite ads seriously--witness the huge response to Inc.com’s list last week of the “The 10 Best Slogans of All Time,” which popped up Wednesday on Digg.com and promptly touched off a groundswell of impassioned debate. From Tony the Tiger to milk moustaches, many PR campaigns have left a lasting impression on people. Here are some of the best nominations from Digg.com users.READ»

• 8 Buzz-worthy Advertising Campaigns
• How to Build a Brand Like Obama
• What Makes a Brand Authentic?

Loco Motion

The creative crazies at Motion Theory turn the video world topsy-turvy.READ»

It's a (Red) Bull Market After All

The controversial energy drink in the slim little can has a simple but crafty grassroots marketing strategy that's winning hordes of loyal gen-Y fans. Two branding experts think Coke and Pepsi should be taking notes.READ»

The Money Game

Despite the NFL's problems, the league remains the premier advertising and marketing platform for companies that target men. An official sponsorship lets companies use all NFL and team logos in their marketing and promotions, and get value from being seen on television during games (in sideline Gatorade dunks, for example). Rival companies that lose out on an official deal cleverly formulate counterstrategies to associate themselves with NFL teams and players. Here are the marketing muscle matchups in four popular advertising categories.READ»

Message in a Bottle

Americans spent more money last year on bottled water than on ipods or movie tickets: $15 Billion. A journey into the economics--and psychology--of an unlikely business boom. And what it says about our culture of indulgence.READ»