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Topic: Gap Inc.

  
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Introducing Guest Blogger Laura Guido-Clark: Creating Beauty That's Skin-Deep

If you want to get to know designer Laura Guido-Clark, you might start by tooling around her Web site. Slide your cursor, even to a mundane link--"Contact," say--and suddenly you've drawn a cool and sinuous patterned coral line on a ...READ»

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ePrize Versus Slither: Fabricating A Competitor To Stay Innovative

The interactive promotional company ePrize is under siege by a uniformed group of attackers from their archrival, Slither. Except Slither is a competitor fabricated by ePrize’s management to keep this innovative company on its toes and leaning forward.READ»

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Taking Back the Internet: Creating a Passive-Aggressive Income Stream

A Kick in the Career: If you're passing on branded messages to your contacts, don't you think you should be compensated? In this week's installment, humorist and career expert Tom Stern uncovers pre-populated signatures in e-mail and smartphone messages as supplemental income.READ»

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Patagonia Values

McDonald's will never make us thinner, but Wal-Mart just might make us cooler. The difference? Patagonia values. READ»

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Hot Wheels

How do you get a soccer mom to shell out $749 for a stroller? Design it so it'll grow right along with junior. Dad will think it's cool, too.READ»

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Shopping Sites With Sizzle

Just in time for Christmas, a team of hard-shopping Web analysts hands out eGold awards to the best e-commerce sites -- and eBomb awards to those that may deliver a lump of coal this holiday season.READ»

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50 Ways to Green Your Business

Half-a-hundred options for cleaning up your business, from the universal (catch that rainwater!) to the specific (lose the plastic bowls!). Mix, match--join in.READ»

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The Experienced Customer

When it comes to e-commerce, Kelly Mooney knows the customer experience better than anyone. She knows what clicks and what bombs, who offers good service and who offers lip service. Just think of her as the experienced customer.READ»

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The Customer Experience

Forget faster or cheaper. The Web challenges you to rethink the most basic relationship in business: the one between you and your customers.READ»

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Brand Matters

The man behind the Gap's move to the Web.READ»

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Demographics: The Population Hourglass

Your future is older, browner, and more feminine than you might have realized. That will make for some major lifestyle changes ("Welcome home, Mom!") and lots of huge opportunities for business.READ»

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Brand Aids

The always-slippery topic of branding becomes more so on the Web, where "brand" bloggers typically spill the most ink on, well, blogging. We found three that offer on-target insights.READ»

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Hot Wheels

How do you get a soccer mom to shell out $749 for a stroller? Design it so it'll grow right along with junior. Dad will think it's cool, too.READ»

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Gap's New Look: The See-Through

When it comes to working conditions in their factories, Dan Henkle and Anne Gust have opted for full disclosure.READ»

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The Liberator

Companies that are stuck in a rut look to Keith Yamashita to find out how to get back on track.READ»

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Who's That Girl?

Madonna mia! What's the Material Girl doing in a Gap ad?READ»

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Index to the advertisers

Interact with the companies whose products and services are advertised in Fast Company.READ»

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Nine Ways to Fix a Broken Brand

The marketing excesses of the past few years left broken pieces scattered across the branding landscape. As a result, many companies are left with bogged-down, boring -- even dying and dead -- brands. Now take a look at your brand: Do you know what's broken? Do you know how to fix it?READ»

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Fast Talk: The Innovation Conversation

Start with a conversation. Bring together 10 forward-looking business leaders -- visionaries in technology, video games, retail, hospitality, finance, and design. Add pressure and limit time to 90 minutes. What do you get? Instant innovation!READ»

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Digital Matters - Issue 30

In My Humble Opinion: "That sound -- the sound of advertising being allowed in is the sound of the future being born."READ»

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So Cool, So Digital, So Miserable

Two new books offer a provocative critique of the most powerful forces in work and life today: digital technology and our branded existence. Are you ready to embrace a return to authenticity?READ»

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Shop and Fly

Fast Company looks at the retail destinations of four major airports.READ»

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Advertisers in Issue 10

Interact with the companies whose products and services are advertised in Fast Company.READ»

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The Parable of Myst II

With "Myst," the Miller brothers unleashed a pop-culture phenomenon and achieved phenomenal business success. Now they're hard at work on "Myst II." Will they escape the demons that stalk fame and fortune?READ»

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Careers: Would You Fall Into The Gap?

Until recently, Gap Inc. was on my short list of leading socially responsible corporations in this country. This is a company that has trailblazed new paths in how it treats employees, the community and the environment. How many ...READ»