Topic: Frito-Lay Inc.

Terracycle Upcycles Frito-Lay Bags Into Speakers

We're big fans of Terracycle--the upcycling company that made used junk food wrappers cool--and continue keep tabs on the New Jersey-based company as expands it reach, first into the international market, and now into ...READ»

Don't Throw That Chip Bag Away! Give It Back to Frito-Lay, and Let Terracycle Turn It Into a Fashion Accessory

Instead of tossing that bag of Doritos in the trash, consider sending it back to Frito-Lay. It might just get turned into a tote bag. Frito-Lay has announced that it's opening 1,000 collection sites in the U.S. for used snack ...READ»

How to Play Hardball

Stalk's decades of consulting experience have brought him to several strategies companies need to follow if they want to be hardball players.READ»

Shortcomings at ad:tech

Monday at ad:tech, I attended a panel called "Why You Should Create a Corporate Social Media Platform" and today I found myself at "The Intricacies of a Great Viral or Word-of-Mouth Marketing Program." What do these two events have ...READ»

Is Water the Next Carbon?

It's become commonplace in the sustainability world to say water is the oil of the 21st century. But it may be more accurate to say it's the new carbon. The problem is not about absolute scarcity--after all, the world's supply of ...READ»

The 10 Most Creative People in Food

From the farm to the table, from the slaughterhouse to the studio to the C-suite--our picks of the folks who are changing the way we eat.READ»

Reaching a Smarter Generation

Thanks to FC for the opportunity to join in the fray and celebrate Blogjam 2005 with them. The internet continues to evolve at exponential rates. FC Now has done a terrific job for the last two years keeping its readers aware of ...READ»

Football, User Ads, Frito-Lay and Chevrolet

TV commercials have long ago abandoned emphasizing functions and features, uses and benefits, even cues and sensations. Desperate for finding some new means to engage prospects with their clients' offerings, it's no wonder that The ...READ»

Digital Matters -- Issue 45

"Customers expect more than a coupon from P G."READ»

Terracycle's Global Expansion, First Stop Brazil

Ultra-popular upcycling company TerraCycle is introducing its reclaimed products to the global market with a new program in Brazil. 59 Wal-Mart stores in São Paulo, Curitiba and Recife are putting up collection points for Frito-Lay ...READ»

Entrepreneurship: What's With Chocolate?

In the last few days, the world has seen a morass of chocolate-related news. The New Yorker has a story on the hippie-go-lucky founders of Dagoba Chocolate, the popularity of which has surged on a reemergence of interest in natural ...READ»

The Money Game

Despite the NFL's problems, the league remains the premier advertising and marketing platform for companies that target men. An official sponsorship lets companies use all NFL and team logos in their marketing and promotions, and get value from being seen on television during games (in sideline Gatorade dunks, for example). Rival companies that lose out on an official deal cleverly formulate counterstrategies to associate themselves with NFL teams and players. Here are the marketing muscle matchups in four popular advertising categories.READ»

Bright Automotive's 100 MPG Plug-In Hybrid Truck: It's Good Enough for the Post Office

Plug-in hybrid (PHEV) sedans, sports cars, and SUVs are fine for everyday consumer use, but what about businesses that require larger vans (i.e. the U.S. Post Office)? Bright Automotive's new "light-use truck" ...READ»

Ten Steps to Turn Around Wal-Mart, Part 2

[Editor's note: This column was published in two parts. Click here for Adam Hanft's first five suggestions for Wal-Mart.] 6. Expand your vendor base. It's no secret that it can be excruciatingly difficult for small and mid-size ...READ»

Neuromarketing Hope and Hype: 5 Brands Conducting Brain Research

Even before the age of Mad Men marketers were trying to tap into the human subconscious to influence consumers to buy their products. But over the last decade or so, as the fields of neuroscience and marketing science (as some like ...READ»

Ten Steps to Turn Around Wal-Mart, Part 2

[Editor’s note: This column was published in two parts. Click here for Adam Hanft's first five suggestions for Wal-Mart.] 6. Expand your vendor base. It’s no secret that it can be excruciatingly difficult for small and mid-size ...READ»

Biodegradable Spud Raincoat: Plant It in the Ground, Grow Trees

What if you could toss old items of clothing into the dirt in good conscience? You can--if you have Equilicuá's Spud Raincoat. The waterproof coat, made of potato starch-derived bioplastics, is entirely biodegradable and ...READ»

Foremost World-Changing Agencies

Saatchi S. Cone. Global Change Network. Emotive Brand. Frog. GreenOrder. DiMassimo Goldstein. Little Big Brands. 8 Agencies Changing the Industry - And the World.READ»

How TerraCycle Plans to Takeover the Garbage Industry

Fast Interview: In this Q&A, TerraCycle founder Tom Szaky talks about why eco-friendly products don't have to be expensive, his quest to corner the trash market, and why his wife performed in Carnegie Hall in a dress made from recycled juice pouches.READ»

• The Global Electronic Waste Problem

Between The Lines

The stories behind this issue's stories.READ»

The 10 Lives of George Stalk

The star strategy consultant was declared dead three times -- and came back unrepentant and tougher than ever. His new book sees competition as a matter of life or death.READ»

Man With a (Talent) Plan

Electronic Arts makes some of the world's most popular computer games. It's Rusty Rueff's job to fill the company with some of the world's best gamers and software programmers.READ»

25 Top Women Business Builders

Meet the winners of our first-ever awards for women business owners. They're a dynamic, inspiring group -- with lots to teach us all.READ»

Voyage to the New Economy

Executives are leaving the security of big companies for the Internet economy. Should you sign up for the journey? What can you expect once you arrive at your destination? Or have you already missed the boat?READ»

Leader on the Edge

World-renowned explorer Robert Swan is the first person ever to walk to both the North and South Poles. Now he's teaching businesspeople about leadership under life-and-death conditions.READ»