Frito-Lay was heralded for becoming a sustainable purveyor of snacks last year. But the company is quietly bagging its green chip packaging after only 18 months.READ»
At 95 decibels, the sound of the recently unveiled compostable Sun Chips bag is louder than a jet cockpit. And that's giving Frito-Lay a lot of free publicity.READ»
"Consumers have a lot of curiosity about our products," says Cathy Dial, head of consumer affairs at Frito-Lay. "They want to know where we get the ideas for our flavors." With flavors that range from zesty taco and fiery habanero, ...READ»
We're big fans of Terracycle--the upcycling company that made used junk food wrappers cool--and continue keep tabs on the New Jersey-based company as expands it reach, first into the international market, and now into ...READ»
Instead of tossing that bag of Doritos in the trash, consider sending it back to Frito-Lay. It might just get turned into a tote bag.
Frito-Lay has announced that it's opening 1,000 collection sites in the U.S. for used snack ...READ»
Monday at ad:tech, I attended a panel called "Why You Should Create a Corporate Social Media Platform" and today I found myself at "The Intricacies of a Great Viral or Word-of-Mouth Marketing Program." What do these two events have ...READ»
It's become commonplace in the sustainability world to say water is the oil of the 21st century. But it may be more accurate to say it's the new carbon. The problem is not about absolute scarcity--after all, the world's supply of ...READ»
We were more than a little excited when SunChips announced a plan earlier this year to roll out the world's first 100% compostable chip bag. A bag that breaks down entirely after 14 weeks in a compost bin? It has to be the ...READ»
Just a few weeks after Frito-Lay rolled out the 100% compostable SunChips bag, Snyder's of Hanover has announced sustainability packaging of its own. Like Frito-Lay, the pretzel maker has decided to use plant-based materials in some ...READ»
Advertising creatives like to think of themselves as rock stars, but the trend of too-hip-for-the-room agency names has gone too far when they're indistinguishable from the folks who sing for kids sporting bushy beards and ironic T-shirts.READ»
Thanks to FC for the opportunity to join in the fray and celebrate Blogjam 2005 with them. The internet continues to evolve at exponential rates. FC Now has done a terrific job for the last two years keeping its readers aware of ...READ»
Sustainable chip packaging is a risky thing -- just ask Sun Chips, which junked its high-decibel compostable bag after poor sales. But PepsiCo isn't giving up on the category.READ»
TV commercials have long ago abandoned emphasizing functions and features, uses and benefits, even cues and sensations. Desperate for finding some new means to engage prospects with their clients' offerings, it's no wonder that The ...READ»
Ultra-popular upcycling company TerraCycle is introducing its reclaimed products to the global market with a new program in Brazil. 59 Wal-Mart stores in São Paulo, Curitiba and Recife are putting up collection points for Frito-Lay ...READ»
TerraCycle has grown significantly since its inception in 2001. The upcycling company went from selling plant food made from worm waste products to repurposing packaging from brands like Frito-Lay and Wrigley's into everything from ...READ»
TerraCycle, a New Jersey-based startup that upcycles trash into useful everyday items, has popped up on our radar many times over the past year. Because really, how can you not pay attention to a company that turns Frito Lay chip ...READ»
