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Topic: Fred Reid

  

After the Virgin Birth

Fred Reid, CEO of the fledgling carrier Virgin America, talks management strategy and explains his beef with airline food.READ»

The Gonzo Way of Branding

Billionaire Richard Branson has thrived by breaking the rules. Now he's tackling his greatest challenge, setting his sights on the United States and a new airline. He's testing himself and the limits of the Virgin brand.READ»