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Topic: Fred Reid

  
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After the Virgin Birth

BY Linda Tischler
Relevancy Score: 90

Fred Reid, CEO of the fledgling carrier Virgin America, talks management strategy and explains his beef with airline food.READ»

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The Gonzo Way of Branding

BY Alan Deutschman
Relevancy Score: 10

Billionaire Richard Branson has thrived by breaking the rules. Now he's tackling his greatest challenge, setting his sights on the United States and a new airline. He's testing himself and the limits of the Virgin brand.READ»