Topic: Frank Sinatra

Contextual Segmentation - A New Way to Understand Your Market

If you're trying to segment your market in the traditional way, what you may be looking for would be groups of consumers sorted out in such a way that a certain likeness exists within each group, and a difference exists between ...READ»

Careers: Personal Branding and Firing Back

“Some people get their kicks, Stompin” on a dream But I don’t let it, let it get me down, ‘Cause this fine ‘ol world it keeps spinning around. -Dean Kay and Kelly Gordeon, recorded by Frank Sinatra, “That’s Life” I ...READ»

Training to Work

Unit of OneREAD»

P2P: Person-to-Person Business

"The most exciting breakthrough of the 21st century will occur not because of technology, but because of an expanding concept of what it means to be human."-- John Naisbitt, Megatrends Last winter, a friend's son joined us in box ...READ»

Rethinking Big on Madison Avenue

"I'm on the verge of being fired everyday," says Peter Kim. "If I'm not. I'm not doing my job. If I cease to push the envelope, I've failed."READ»

My style will literally knock you off your feet

These are the stills from the Harvey Nichols Spring 08 campaign. The image is clever, kind of, if you want telegraph to everyone around that your style is so hot no one can get near. Or, if your style is so toxic it creates a ...READ»

James Bond: An Everlasting Brand

Will the blond Bond -- Daniel Craig -- live up to the brand?READ»

IJango - how to network market Google

ijango, ijango signup, register ijango, cameron sharpe, cameron b sharpeREAD»

Resumes Should be a List of Accomplishments -- Not Just Activities

The other day, some friends of mine asked me to review their son’s resume.  It’s not an unusual request.  I have a bit of a reputation as someone who can improve resumes, so lots of people ask me for help. Brian’s ...READ»

A Visionary and His Limits

This month's letter from the editor.READ»

Nomadic Observer #2

I am interested in people who know what it means to mind their own business and with the conception of the Four Hour Week, Tim Ferriss fits into my meaning of "mind your own business".  There are people who will might find his ...READ»

Give Us This Day Our Global Bread

Think of a product that is so local, it could never go global. So basic, it could never be branded. So fundamental, it could never be reinvented. Now think about bread -- Lionel Poilane's bread, that is.READ»

Can Alex Bogusky Help Microsoft Beat Apple?

Alex Bogusky built the country's slickest ad shop using Apple products. His next challenge: Persuade people like him to buy Microsoft's stuff.READ»

• Apple vs. Microsoft -- Who is Winning the Epic Battle
• Microsoft's Ad Campaigns: An Overview