Topic: Fast Food Restaurants

When Children Outshine the Parents

Speaking of sports, let's turn our attention to the Kentucky Derby. The Wall Street Journal reports that Yum Brands -- parent company of the better-known KFC, Pizza Hut, and Taco Bell enterprises -- has hitched its star to the ...READ»

Farewell, Esther Snyder, Founder Of In-N-Out Burger

Esther Snyder, the founder of In-N-Out Burger, passed away Friday. She was 86. In-N-Out Burger, as many of you likely know, is the cult burger chain on the West coast that was born in the same cradle of post-WWII America's love ...READ»

Fast Food Nation

This Friday, November 17, Eric Schlosser's best-seller, "Fast Food Nation: The Dark Side of the All-American Meal," hits the big screen. Directed by Richard Linklater of "A Scanner Darkly," fame, the film takes audiences on a tour of ...READ»

The Sizzling Secrets of In-N-Out Burger: Q&A With Stacy Perman

In this Q&A with Stacy Perman, author of "In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules," we uncover how the West Coast chain is shaking up the fast-food industry--one "animal style" burger at a time.READ»

Marketing Tuesday: McDonalds Caters to Local Palates

I recently wrote a blog post, Lost in Translation – How Do Linguistic Differences Affect Global Marketing, on how, in line with cultural differences, advertising, commercials and marketing materials are necessarily differently ...READ»

The Char Mark Conspiracy

"Would you like that chicken breast cooked in our restaurant, or in a factory in Arkansas?"READ»

Fast Food for Thought

Stefan Stern's Business Life piece in today's Financial Times makes me shake my head. An SVP at McDonald's in Europe is circulating a petition to nix the term "McJob" from the dictionary. That senior executive, and the writer, ...READ»

Russ Klein Interview: Explaining Social Currency

The first podcast interview by FIR's Neville Hobson and Shel Holtz from the CMO Summit at the 2006 Innovative Marketing Conference. Opening keynote speaker Russ Klein, EVP and CMO of Burger King Corporation, expands on a theme he ...READ»

These Brands Are Made for MySpace

The social portal uses music to connect marketers with the audiences they crave.READ»

• Myspace, the Sequel
• The Box Score
• A Place for Friends...To Get More Famous

Score One for the Little Guys!

After a two-year boycott, Taco Bell finally acceded to demands to improve the wages and working conditions of farmworkers, primarily for immigrants who pick tomatos for the burrito giant in Florida. While it's also heartening to ...READ»

Fast Food's Smart Move

The fast-food industry isn't exactly the first thing that comes to mind when someone says "innovation." But if you think of innovation, in its simplest form, as solving an every-day, age-old, why-can't-someone-do-something-about-this ...READ»

Shame On Taco Bell and KFC

This morning I read AdAge's article about Taco Bell's stupidity - 50 Cent Sues Taco Bell Over Value-Menu Stunt - and could not believe a company would risk such damage to their brand by offending an entire race of people in an effort ...READ»

Veggie King

A veggie burger is coming from Burger King? That is too little too late. First, the fast food companies offer fruit salads. And now more vegetarian fare. But, that is only a band-aid on internal bleeding. The big chains need to ...READ»

Florida Tomato Pickers Get a Penny Raise From Chipotle

One penny might sound inconsequential, but for these workers it translates into a 64% wage increase.READ»

Three Business Models the $38 Billion Newspaper Industry Could Copy

Three ideas the $38 billion newspaper industry could copy to buoy its business.READ»

• Made to Stick: Stop Solving Your Problems