San Francisco's trying to ban McDonald's Happy Meal toys unless the fast food chain cuts down on calories and includes fruit and vegetable portions in the meals. We say: Use the Veggie Bot.READ»
In a new survey, "Consumer Reports" found that McDonald's ranked lowest on a list of fast food burger joints, outscored by Wendy's and Burger King, and trounced by In-N-Out and Five Guys.READ»
The most obvious byproduct of the decades-long growth of fast food restaurants is a nation (and increasingly, a world) of overweight citizens. But now we're seeing another disturbing fast food-related trend: McRefugees. Some ...READ»
Think about what you hope for when you buy a meal from a local fast
food joint--speed, convenience, taste, and maybe even
sustainably sourced ingredients if you're lucky. But a low-calorie
meal? Probably not that high on the ...READ»
McDonald's isn't known for the sustainable qualities of its hamburgers, and for good reason--a burger-shaped mashup of various beef sources isn't all that appetizing to think about. But while MickeyD's probably won't start using ...READ»
In this Q&A with Stacy Perman, author of "In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules," we uncover how the West Coast chain is shaking up the fast-food industry--one "animal style" burger at a time.READ»
This morning I read AdAge's article about Taco Bell's stupidity - 50 Cent Sues Taco Bell Over Value-Menu Stunt - and could not believe a company would risk such damage to their brand by offending an entire race of people in an effort ...READ»
I recently wrote a blog post, Lost in Translation – How Do Linguistic Differences Affect Global Marketing, on how, in line with cultural differences, advertising, commercials and marketing materials are necessarily differently ...READ»
Stefan Stern's Business Life piece in today's Financial Times makes me shake my head. An SVP at McDonald's in Europe is circulating a petition to nix the term "McJob" from the dictionary. That senior executive, and the writer, ...READ»
This Friday, November 17, Eric Schlosser's best-seller, "Fast Food Nation: The Dark Side of the All-American Meal," hits the big screen. Directed by Richard Linklater of "A Scanner Darkly," fame, the film takes audiences on a tour of ...READ»
Esther Snyder, the founder of In-N-Out Burger, passed away Friday. She was 86. In-N-Out Burger, as many of you likely know, is the cult burger chain on the West coast that was born in the same cradle of post-WWII America's love ...READ»
The first podcast interview by FIR's Neville Hobson and Shel Holtz from the CMO Summit at the 2006 Innovative Marketing Conference.
Opening keynote speaker Russ Klein, EVP and CMO of Burger King Corporation, expands on a theme he ...READ»
Speaking of sports, let's turn our attention to the Kentucky Derby.
The Wall Street Journal reports that Yum Brands -- parent company of the better-known KFC, Pizza Hut, and Taco Bell enterprises -- has hitched its star to the ...READ»
The fast-food industry isn't exactly the first thing that comes to mind when someone says "innovation." But if you think of innovation, in its simplest form, as solving an every-day, age-old, why-can't-someone-do-something-about-this ...READ»
A veggie burger is coming from Burger King? That is too little too late. First, the fast food companies offer fruit salads. And now more vegetarian fare. But, that is only a band-aid on internal bleeding. The big chains need to ...READ»
After a two-year boycott, Taco Bell finally acceded to demands to improve the wages and working conditions of farmworkers, primarily for immigrants who pick tomatos for the burrito giant in Florida.
While it's also heartening to ...READ»
