Related Content: Faris Yakob

Social Begins at Home

BY Faris Yakob
Relevancy Score: 100
Thu Jul 2, 2009 at 11:58 AM

Social media is so hot right now. At least I think it still is. As I pointed out yesterday, in my blog post, "Cultural Latency," things that get suddenly popular have a tendency to become less interesting just as rapidly. One ...READ»

MARKETING INNOVATIONS | Comment

Fast Company's Most Innovative Marketing Expert Blogs

BY Lynne d Johnson
Relevancy Score: 71
Fri Aug 7, 2009 at 3:11 PM

Marketing has changed. We're in the age of one-to-one marketing, where the customer actually has a role in shaping the messaging for your brand. Social Media--blogs, Twitter, Facebook, wikis, user-generated tools--have given her all ...READ»

FARIS YAKOB | 1 comment

Cultural Latency

BY Faris Yakob
Relevancy Score: 53
Wed Jul 1, 2009 at 2:30 AM

There is a correlation between the amount of time it takes to distribute something, and the amount of time it takes for that thing to have an effect, and consequently the amount of time that thing stays relevant and ...READ»

FARIS YAKOB | 3 comments

The Internet Makes Work for Idle Hands

BY Faris Yakob
Relevancy Score: 42
Thu Jul 2, 2009 at 6:15 PM

The radical decentralization of the means of cultural production and distribution it has brought about, that I mentioned in the slidecast in my last post, "Social Begins At Home," has changed the very nature of the audience--of what ...READ»

MARKETING SHIFT | Comment

Breaking Down Advertising's Walls

BY Sam Ford
Relevancy Score: 39
Mon Oct 19, 2009 at 12:22 PM

In his blog here at Fast Company, Faris Yakob said that the advertising industry is no more, and now there's only the communication industry. Faris is quite right that the traditional walls and boundaries are shifting. As "Director of ...READ»

FARIS YAKOB | Comment

Lions and Language and Geeks [Oh My]

BY Faris Yakob
Relevancy Score: 33
Mon Jun 29, 2009 at 8:12 PM

Language is in a state of constant flux, evolving at the edges, occasionally ruptured by dramatic and rapid changes in culture. It contains fossils and fractures that hint at what has been or will be important. The word ...READ»

MARKETING INNOVATIONS | 5 comments

Fast Company's Most Innovative Marketing Expert Blogs, Part II

BY Lynne d Johnson
Relevancy Score: 31
Sun Sep 13, 2009 at 2:08 PM