Adweek recently asked several top advertising creatives, "What's your creative Bible?" The books they recommend are by turns surprising -- and inspiring:
Jamie Barrett, Goodby, Silverstein & Partners: When Advertising Tried Harder, ...READ MORE›
On August 25, the delegates of the Democratic Party will descend on Denver to nominate formally -- finally! -- its candidate for President of the United States. The Republicans will gather a week later in St. Paul, Minnesota. Both ...READ MORE›
Most people have a vision of publishing that ceased to exist years ago: writers of yore traipsing bookstore to bookstore across America to offer readings and scrawl inscriptions to the handful of strangers who bothered to show up. It sounds so quaint. Alas, today's publishers have little patience for such low-yield marketing efforts. [Viral Loop Chronicles Part 1]READ MORE›
F. Scott Fitzgerald once wrote that one sign of a "first-rate intelligence" is the ability "to hold two opposing ideas in mind at the same time and still retain the ability to function." According to Roger Martin, a sure sign of a ...READ MORE›
It's the iconic American industry. But audiences are vanishing, piracy is soaring, and new technology is treacherous. Can Tinseltown innovate its way out of trouble?READ MORE›
Four years ago, a massive stroke nearly killed Bob Lessin. Now he's left his job as vice chairman of Salomon Smith Barney, poured his own money into 50 Web startups, assumed the leadership of Wit Capital, and single-handedly tried to merge the old economyREAD MORE›
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